October 2, 2008

Tree Canada Awards Shell, TELUS and Lifford Wine Agency for Their Contributions to the Environment

Tree Canada presented awards to Shell and TELUS, two of its biggest sponsors, in recognition of their innovative tree planting and initiatives to protect and preserve the environment at the 8th Canadian Urban Forest Conference (CUFC8). The Eterne Award, Tree Canada's award for companies who exemplify the best in environmental stewardship, was handed to Lifford Wine Agency.

"We are proud to honour these companies for their hard work in making Canada a greener place to live," said Michael Rosen, President of Tree Canada. "By congratulating their efforts, we can encourage other corporations and companies to take the initiative and implement "green" programs. A little effort can have a great impact on our environment."

Shell has planted 1 million trees with Tree Canada and donated funds to Tree Canada's B.C. Coast ReLeaf fund to replant in areas damaged by windstorms.

TELUS has been a Tree Canada sponsor for six years. During this time, many tree planting initiatives have been launched including TELUS' Day of Service, where their employees take part in tree planting across Canada; the cell phone recycle program (planting a tree every time a customer returns an old cell phone); planting trees to promote e-billing, and many more. TELUS is the 2004 winner of our Eterne Award and has helped finance the 6th and 8th Canadian Urban Forest Conferences.

Lifford Wine Agency created plantatree(TM) wine, the world's first carbon neutral wine. For every bottle purchased at the LCBO, Tree Canada receives a donation to plant one tree in the Sudbury area. More than 40,000 trees have been financed so far. Two years ago, the company organized Canada's first carbon neutral event with Tree Canada and is now registered as one of Tree Canada's "Carbon Neutral Companies", offsetting the carbon emissions of their office and transportation through the planting of trees.

The biennial conference is a chance for foresters, arborists and politicians to come together and discuss strategies, policies and management practices for urban forests. This year's conference, hosted by Tree Canada and Strathcona County, AB, is titled "Healthy Trees, Healthy People", focusing on the link between healthy urban forests and human health.

Tree Canada also handed out awards to the CUFC8 Organizing Committee members, who have done a wonderful job in preparing speakers and guests for this event.

 Contacts: Tree Canada Melissa Nisbett Communications and Marketing Officer 613-567-5545, ext. 224 [email protected]

SOURCE: Tree Canada