October 6, 2008
Plow & Hearth(R) Announces “Campaign to Reforest America”
Plow & Hearth, Inc., a Madison, Virginia based subsidiary of 1-800-FLOWERS.COM, Inc., has announced the roll-out of a major new national initiative in collaboration with the National Forest Foundation. The initiative, called "The Campaign to Reforest America," will be utilized by Plow & Hearth to help restore natural habitats lost to forest fires and the effects of modern civilization. For every order a customer places with Plow & Hearth, the Company will donate one tree seedling to the National Forest Foundation.
The Plow & Hearth "Campaign to Reforest America" offers the Company's customers the opportunity to choose among several forests they would like to help revitalize. Tree seedling donations will go to one of three National Forests in need of reforestation. The San Bernardino National Forest in California was hit by a lightening strike in September 2007, resulting in a fire that consumed more than 14,600 acres and deforested nearly 80% of the land. The Huron-Manistee National Forest in Michigan, a primary nesting habitat for Kirtland's warbler birds, is suffering from the effects of modern fire suppression techniques which have prevented the removal of older trees and the release of seeds from pine cones that spur the growth of young forest. Ocala National Forest in Florida has undergone a significant decline in its population of longleaf pine trees, threatening or endangering more than 30 plant and animal species dependent on the forest.
Also part of Plow & Hearth's environmental commitment is its "Planting Two for One(R)" program. Through this program, which began in 1991, the Company donates two seedlings for every tree used to create Plow & Hearth catalogs. To date, the Company has been responsible for the planting of more than 1.5 million trees in the state of Virginia.
Through the newly launched "Campaign to Reforest America" initiative and its heritage "Planting Two for One" program, Plow & Hearth has set as a goal the donation of 1 million seedlings within one year. Complementing its efforts on behalf of forests, Plow & Hearth offers practical, eco-friendly products for composting and pest control as well as energy-saving insulated curtains, fatwood made from pine stump waste and many other environmentally responsible products.
About the Plow & Hearth Family of Brands
Plow & Hearth began as a small retail store in Madison, Virginia in 1980 and has grown to become a respected national catalog, retail and Internet company with more than 5 million customers. For over 25 years, the company has been a trusted source of unique, enduring products for the hearth, home, yard and garden, helping customers create an environment that is comfortable and welcoming, warm and personal. As part of their product development initiative, Plow & Hearth works with artisans and manufacturers around the world to develop innovative products created from uncommon materials and crafted by hand. Special consideration is given to those products made with environmentally friendly materials as well as products that will encourage customers to be more environmentally responsible, such as composting products and energy savers. Every item they sell is backed by a 100% satisfaction guarantee. The Plow & Hearth Family of Brands also includes quality toys from HearthSong and Magic Cabin, practical solutions for everyday living from Problem Solvers and weather instruments from Wind & Weather. Plow & Hearth is a subsidiary of 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS).
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world's leading florist and gift shop. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. One of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award, 1-800-FLOWERS.COM(R) (1-800-356-9377 or www.1800flowers.com) offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our Growers.(R)" As always, 100% satisfaction and freshness are guaranteed. The Company's BloomNet(R) (www.mybloomnet.net) international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or (www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co. (R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May Confections Brands (www.fanniemay.com and (www.harrylondon.com); gourmet foods from Greatfood.com(R) (www.greatfood.com); wine gifts from Ambrosia(R) (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R) (www.1800baskets.com) and DesignPac Gifts(sm) (www.designpac.com) as well as Home Decor and Children's Gifts from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Wind & Weather(R) (www.windandweather.com), HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com). 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs, various philanthropic and charitable efforts and special private-sector skills training programs for military veterans. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.