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HydroPoint to Speak at MIT Enterprise Forum on Combating Water Crisis While Optimizing Business Opportunities

October 21, 2008

HydroPoint Data Systems Inc., provider of the WeatherTRAK(R) Smart Water Management solution, today announced that Chris Spain, chief strategy officer, will be a panelist on MIT’s Enterprise Forum entitled, “From Soft Drinks to Real Estate: How a Looming Water Crisis Affects Our World and How to Optimize the Business Opportunity.”

Held in Atlanta on Thursday, Oct. 23, and in conjunction with Georgia Public Broadcasting, the business-focused panel will discuss how the impending water crisis will impact business and key industries along with new water conservation technologies and the business opportunities that water shortages may present.

Climate change has already turned chronically short fresh water supplies in places like the Middle East and sub-Saharan Africa into dire emergencies and precipitated terrible resource conflicts. As the Southeastern U.S. faces the worst drought in almost 150 years, Georgia communities are learning that the Third World isn’t the only place tension and upheaval over water resource may be found.

Moderated by Laura Shenkar of the Artemis Project, the panel also includes other environmental business leaders: Greg Koch of The Coca-Cola Company, Craig Robinson of AIG Global Real Estate, and Craig Kvien of the National Environmentally Sound Agriculture Lab, discussing the challenges and opportunities for companies as we enter an era of water scarcity and the new technologies being used to mitigate the crisis.

“Chris Spain’s participation in the MIT Enterprise Forum panel coincides with HydroPoint’s Sustainability 2.0(TM) Educational Series, which furthers the company’s vision of coupling strong financial benefits with delivering on sustainability goals to enterprise customers, municipalities and water districts,” said Sharon Thompson, vice president of marketing for HydroPoint. “The Sustainability 2.0 Educational Series provides insight and knowledge of how to measure, manage, save and monitor successful Smart Water Management strategies.”

Sustainability 2.0 strategies fuse economic and green benefits, enabling conservation programs to produce accountability and ROI for lasting financial and environmental returns. Organizations that have implemented next-generation sustainability programs have realized substantial cost savings by reducing their corporate water footprint. The Sustainability 2.0 Educational Series consists of webcasts, tradeshows and speaking engagements.

Information about upcoming Sustainability 2.0 Educational programs, including webcasts and events can be found here: http://www.hydropoint.com/weathertrak-updates/events.php.

The MIT Enterprise Forum of Atlanta is a volunteer, non-profit organization whose mission is to provide educational programs and services that promote and strengthen innovation and entrepreneurship at the intersection of business and technology in the Southeast. For information about the MIT Enterprise Forum or to register for tickets, visit: http://www.mitforum-atlanta.org/events/2008/081023.html.

About HydroPoint Data Systems, Inc.

HydroPoint, founded in 2002, is the market and technology leader in smart water management. The company’s WeatherTRAK solution conserves more water than previous urban water conservation technologies by a factor of four. The WeatherTRAK solution uniquely delivers a multitude of financial and environmental benefits by revolutionizing management of the area of greatest waste in urban water use: landscape irrigation. Proven in 23 independent studies, the WeatherTRAK solution saves water, reduces energy demand and protects water quality while it minimizes liability and expense exposure. In 2007 alone, 15,000 WeatherTRAK subscribers saved over 6.7 billion gallons of water, 26.9 million kilowatt hours of power and 36.1 million pounds of CO2 while they returned $60 million to their bottom lines. Headquartered in Petaluma, Calif., HydroPoint is privately owned and operated. More information can be found at http://www.weathertrak.com.

WeatherTRAK is a registered trademark of HydroPoint Data Systems, Inc.




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