November 4, 2008

Givex: 2,500 Trees Planted in BC to Reduce Clients’ Carbon Footprint

TORONTO, Nov. 4 /PRNewswire/ -- Givex, a global provider of closed loop card technologies including gift, loyalty and other stored value programs announced today the successful planting of 2,500 trees in British Columbia by Tree Canada as part of Givex's reforestation program.

Under the program, trees are planted with every card order, helping clients offset carbon emissions created through card production. This round of planting was carried out with the cooperation of the Kamloops Indian Band and took place near Kamloops, BC, in an area devastated by wildfire and the Mountain Pine Beetle.

"We're very pleased with Givex's support," says Michael Rosen, Tree Canada President. "Trees do so much more than combat harmful carbon emissions. Here, they will also heal the damage brought by pests and fire. We hope that seeing the benefits of restoring Canada's forests will encourage other organizations to step forward and carry out similar initiatives."

"Many consumers associate gift cards only with convenience and giving recipients the gift of choice," says Karen Budahazy, Executive Vice President, Givex. "But under this program, gift cards can also give something back to the environment. Our hope is that this will inspire other organizations to see how their core business can be integrated into a wider cause."

To help clients with sustainability, Givex offers environmentally-conscious programs such as recycling used gift cards to make raw material for new ones.

About Givex

Givex uses pioneering, award-winning card management technology to help our partners in over 35 countries deliver customer acquisition and retention programs that improve profit performance. Our experience, reliability and commitment to excellence have established Givex as a global leader in closed loop transaction processing since 1999. For more information, visit

About Tree Canada

Tree Canada is a not-for-profit charitable organization established in 1992 to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 75 million trees have been planted, more than 450 schoolyards have been greened, and Tree Canada has organized 8 national urban forestry conferences. More information about Tree Canada is available at


CONTACT: Bryan Wang, Marketing Coordinator, Givex, Phone: 1-877-478-7733ext. 309, Email: [email protected]; Jim McCready, R.P.F., Program Forester, TreeCanada, Phone: (613) 567-5545 ext. 223, Email: [email protected]