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The Weather Channel Broadcasts Live Footage of Super Cell Tornado

June 5, 2009

VORTEX2 Coverage Results in Live On-Air and Online Stream of Super Cell in Goshen County/>, Wyoming/>

ATLANTA/>, June 5/> /PRNewswire/ — The Weather Channel (TWC) today broadcast and streamed online live footage of a super cell tornado in Goshen County, WY./> The footage was broadcast live and commercial free for over an hour by the TWC team embedded with Vortex2. TWC meteorologist Mike Bettes/> is on scene, allowing viewers to experience the power of weather and the excitement scientists are feeling as they track the tornado. Video of today’s tornado can be found at http://www.weather.com/multimedia/videoplayer.html?clip=14512.

For the first time ever, TWC is broadcasting live transmissions from moving vehicles as they track the storm, providing compelling video coverage as well as real-time blog and Twitter updates at www.weather.com/vortex. Active weather continues this weekend in the region and the TWC team will continue tracking storms with Vortex2 in anticipation of potential tornados, delivering comprehensive on air and online coverage.

The Weather Channel team traveling with the VORTEX2 group is led by Bettes, co-host of Weather Center on TWC. Bettes and three digital journalists have been reporting on the project since it started in May, offering viewers new segments about tornadoes, live reports on the formulation and movement of tornadoes as they occur, and behind-the-scenes stories about the team of scientists and their technology.

VORTEX2 (Verification of the Origin of Rotation in Tornadoes Experiment 2) is the largest field experiment in history to explore tornadoes. The VORTEX2 project is designed to study tornadoes as they’ve never been seen before to better understand how, when and why tornadoes form and to help improve alert skill. The project is made up of nearly 100 scientists, 40 research vehicles and students from sixteen different universities and academic organizations in the United States/>, Canada/> and Australia/>. A $10.5 million/> project, VORTEX2 is funded by the National Science Foundation and the National Oceanic and Atmospheric Administration.

For more details about The Weather Channel coverage of the VORTEX2 project, please visit www.weather.com/vortex. Today’s tornado can be viewed at http://www.weather.com/multimedia/videoplayer.html?clip=14512 and embeddable video can be found at http://www.youtube.com/watch?v=sitd8nef4QI.

About The Weather Channel Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel Network (TWCN), The Weather Channel Interactive (TWCi), and Weather Services International (WSI). The Weather Channel(R) is based in Atlanta/> and is seen in more than 98 million U.S. households. TWCN also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. TWCi, which includes the weather.com(R) site, The Weather Channel Desktop and The Weather Channel Mobile, reaches more than 38 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA/>, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.

SOURCE The Weather Channel


Source: newswire



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