Premium Malt's Beer Sales to Halt on Greater-Than-Expected Demand
Posted on: Wednesday, 20 July 2005, 12:01 CDT
Jul. 20--OSAKA -- Suntory Ltd. said Wednesday it will suspend sales of The Premium Malt's beer in 350-milliliter cans in Japan as output has failed to catch up with strong demand.
The firm will expand production capacity before resuming sales in early August, it said.
The Premium Malt's became the first Japanese beer to win the grand gold medal in the 44th Monde Selection international liquor and food contest in Brussels last month.
July's shipments are expected to double the planned level to 100,000 cases, Suntory said. One case holds 12.66 liters.
Suntory, which now produces The Premium Malt's at its brewery in Fuchu, Tokyo, said it will begin making the beer at a Gunma Prefecture brewery as well in late August.
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Source: Kyodo News International, Tokyo
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