Itochu to Create 'MOTTAINAI' Brand for Environment Conservation
Posted on: Tuesday, 26 July 2005, 12:00 CDT
Jul. 26--TOKYO -- Japanese trading house Itochu Corp. said Tuesday it will create a new brand to support Nobel Peace Prize winner Wangari Maathai's "MOTTAINAI (Don't Waste Resources)" campaign.
The MOTTAINAI logo on a green leaf will be printed on T-shirts, cloth bags, tableware and other goods for sale. Part of the proceeds from their sale will be given to the environmentalist's Greenbelt Movement for forestation, the company said.
Itochu said it will develop MOTTAINAI-brand products and license other companies to use the brand.
The firm said it plans to brief potential manufacturers of goods for the brand in October and select specific goods for sale starting next February.
Maathai, Kenya's deputy minister of environment, won the Nobel Peace Prize for her environmental conservation campaign last year.
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Source: Kyodo News International, Tokyo
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