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HiCoLoCo.Com Is Launched; Revolutionary Interactive Buying Approach Makes Plastic CR-80 Cards Available Directly to Customers at Wholesale Prices

Posted on: Thursday, 28 July 2005, 09:00 CDT

Friction-Free Buying, Instant Quotes, 5-7 Day Delivery on Most Orders of 1,000 to 50,000 Cards Guaranteed

HiCoLoCo.com has been launched -- the first website to provide customers with a revolutionary buy-direct portal focused exclusively on the wholesale supply of plastic CR-80 cards, according to Michael Dantu, CEO of San Diego-based HiCoLoCo.

The website empowers customers in a myriad of industries, including retail, grocery, health care/medical, casino, hotel and financial services, and many others, to easily and openly price their card project -- gift cards, prepaid phone cards, membership cards, casino players cards or hotel key cards. HiCoLoCo customers can receive an instant quote while building their card online in real time. Cards are ready to ship in 5-7 working days, in most cases. The "HiCoLoCo" name is derived from the industry abbreviation "HiCo" and "LoCo" (high and low coercivity) -- terms used to measure the amount of data stored on a plastic card's magnetic strip.

"We believe that customers are clamoring to enter this new world of `friction free' buying of plastic CR-80 cards -- where nothing stands between our clients and our company, virtually eliminating layers of brokers and other assorted middlemen who only serve to get in the way and drive up prices. Our goal is the pursuit of wholesale prices and a quick response to supplying plastic CR-80 cards for our clients' needs and usages," Dantu said. "With HiCoLoCo, we have essentially removed any barriers to allow end-user customers to instantly price, create and receive quick turnaround on small- to medium-sized card orders in the 1,000 to 50,000 card range."

Dantu, who has spent almost a decade as an innovative leader and top sales performer in the card manufacturing industry, said the goal of HiCoLoCo is to deliver superior quality PVC cards (the same quality used by Visa and MasterCard), with an exceptional turnaround on most card projects. HiCoLoCo's Litho printed cards offer crisp clear imagery with an exceptional high-gloss laminated finish. The company does not produce inferior dye sublimated or surface printed cards that scratch off ink or peel after a few uses. Additionally, there are no Styrene or PVC substitutes, only the best PVC material is used.

Upon navigating to HiCoLoCo.com, clients simply select the "Custom Quote" option, once there they can choose the quantity, card thickness (30, 24, 20, 15 or 10 mill), four-color process colors or PMS colors, variable text and data with or without scratch off, magnetic stripe (HiCo or LoCo), and encoding, as well as additional features, including signature panel, embossing and slot punch.

Dantu said that there is no "registration" necessary to utilize the HiCoLoCo buying process: Clients just need to head to the "Custom Quote" page and begin their card project. Furthermore, HiCoLoCo is in the midst of establishing representatives in the 50 largest major city centers.

"Our representatives will not hard sell but simply introduce our concept and assist customers on the local level, while customers still place their orders online and receive wholesale pricing," he said. "This is meant to enhance the buying experience by giving our customers a `local presence'."

About HiCoLoCo.com

HiCoLoCo.com is the first company to provide customers with a revolutionary buy-direct Internet portal to the wholesale supply of plastic CR-80 cards. The "HiCoLoCo" name is derived from the industry abbreviation "HiCo" and "LoCo" (high and low coercivity) -- the terms used to measure the amount of data stored on a plastic card's magnetic strip. HiCoLoCo's innovative website empowers customers in a myriad of industries, including retail, grocery, health care/medical, casino, hotel and financial services, to easily and openly price their card project in a "friction-free" buying experience, with no registration required. Customers are able to receive an instant quote while building their card and with quick turnaround, ready to ship in 5-7 days, in most cases. HiCoLoCo's Litho printed cards offer crisp clear imagery with an exceptional high-gloss laminated finish. For more information and to receive an instant custom quote on your CR-80 plastic card project, visit www.hicoloco.com.

Source: Business Wire

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