December 4, 2010

“The Doctors” Feature Levia® for Self-Treatment of Psoriasis

Levia® delivers personal targeted phototherapy as a treatment option for millions of psoriasis patients.

Los Angeles, CA (Vocus) December 2, 2010

Lerner Medical Devices, Inc., (LMD) announces a new Personal Targeted Phototherapy device for the self-treatment of psoriasis, Levia, will be featured in the December 7, 2010 episode of "The Doctors."

The Levia segment includes Dr. Sonia Batra, M.D., a Santa Monica based dermatologist, with one of her patients, demonstrating how Levia enables the self-treatment of chronic psoriasis at home. The segment is hosted by Dr. Travis Stork of "The Doctors" who also talks with Lauren Kadesh about her new found success using Levia to clear her scalp psoriasis.

John R. Lyon, CEO of LMD, said: "We are delighted that a show with the reach and reputation of "The Doctors" has chosen to feature the home treatment of psoriasis with Levia and Ultraviolet B (UVB) light. UVB is a proven and effective therapy for the majority of the 7.5 million psoriasis patients in the US. Now, Levia enables those patients, with a prescription from their physician, to treat themselves with UVB phototherapy at home, conveniently, cost-effectively and privately."

"The Doctors" is a nationally syndicated television which appears daily; see for local listings and additional information.

About Dr. Batra

R. Sonia Batra, M.D., M. Sc., M.P.H., is in private practice in Santa Monica and is a Clinical Assistant Professor of Dermatology at USC Keck School of Medicine. For more information, please visit her website:

About Lerner Medical Devices, Inc.                                                                                                                        

Lerner Medical Devices is focused on the use of ultraviolet B phototherapy for self-treatment of psoriasis and other photo-responsive skin conditions. Levia® is the first of their Personal Targeted Phototherapy® products; it is designed to facilitate safe and effective management of psoriasis in a home environment and incorporates:

  •     Proprietary beam delivery attachments to direct UVB light precisely to the affected areas of skin and scalp.
  •     Touch screen interface for maximum control by patients in accordance with preset instructions from the prescribing physician.

To learn more about Levia® and Lerner Medical, please visit

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John R. Lyon, CEO/President

(O) 310.914.0091 x7029

(M) 760.518.1132



Kelly Rice                 

(0) 310.601.4377 x 103

(M) 818.312.4006                            



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