Ambient Insight Reports Resilient US eLearning Market
US eLearning Market Reaches $18.2 billion in 2010
Monroe, WA (PRWEB) January 20, 2011
The US market for Self-paced eLearning will grow to $24.2 billion by 2015 according to a new report by Ambient Insight called, “The US Market for Self-paced eLearning Products and Services: 2010-2015 Forecast and Analysis.”
This report forecasts five-year online learning expenditures by eight buyer segments: consumer, corporate, federal government, state and local government, PreK-12 academic, higher education, non-profits and associations, and healthcare.
The five-year compound annual growth rate (CAGR) growth rate for Self-paced eLearning across all eight of the buyer segments is 5.9%, but growth is much higher in particular segments. For example, growth rates in the PreK-12, healthcare, and association segments are 16.8%, 16.3%, and 14.3%, respectively.
“The rate of growth in the PreK-12 segment is due to the relentless migration to online content formats, and also due to the proliferation and success of for-profit online schools,” reports Chief Research Officer, Sam S. Adkins. “The US healthcare segment has been immune to the recession. Since the recession began, the healthcare segment has added over 866,000 jobs. Obviously, there is a strong demand for training.”
The free Executive Overview is available at: http://www.ambientinsight.com/Reports/eLearning.aspx.
Associations and NGOs spend over $6.2 billion annually on education and training events. Associations were once slow adopters of learning technology in general, but this is no longer true. This segment is moving fast to Self-paced eLearning. The current forecast has been revised significantly upward from previous forecasts.
“Although the overall corporate growth rates are still flat, the demand is quite strong and the revenues are very high,” comments CEO Tyson Greer. “The corporate market was an early adopter and companies continue to purchase e-Learning products. The corporate segment still represents the best revenue opportunity for suppliers throughout the forecast period.”
“One interesting new trend is the strong demand for industry-centric Web-based learning management portals preloaded with vertical content, particularly certification and licensure content,” adds Adkins. “Best-of-breed suppliers that specialize in specific verticals also offer managed services with these portals and they are now generating significant revenues.”
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