February 15, 2011
Has The Secret Recipe For Coca Cola Been Cracked?
A U.S. radio show claims it has discovered the secret recipe for Coca Cola, however Coca-Cola South Pacific's public relations manager Susie Crumpton has so far declined to comment on whether This American Life's recipe was genuine.
Crumpton did say that the main ingredients used in the popular soft drink are no secret.
"The ingredients used in our beverages are listed on the product labels and many people have tried over time to crack the secret formula of Coca-Cola," Crumpton told News.com.au.
"That secret combination of ingredients holds a special place in the history and mythology of Coca-Cola "“ something we continue to celebrate as we mark our 125th anniversary this year."
The radio show claimed that it found a 32-year-old newspaper that contained the recipe.
The website posted a photo of a book it said contained a hand-written replica of the original recipe for Coca-Cola.
The photo was originally published in the Atlanta Journal-Constitution in 1979.
The recipe reportedly contains the exact measures of all the different oils needed for Coca Cola's secret ingredient, "Merchandise 7X."
The ingredient only makes up 1 percent of the drink's total formula, but it is what gives the popular soft drink its unique taste.
The recipe is similar to previous lists made by people who have tried to uncover the secret ingredients in the past.
The official Coca-Cola recipe has been one of the most closely guarded trade secrets since medicinal chemist John Pemberton concocted the soft drink in 1886.
The drink can now be bought in over 200 countries around the world.
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