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TIC Gums Hosts Virtual Tradeshow Booth for Texture Revolution

June 18, 2011

TIC Gums announced today that the Company is hosting a virtual tradeshow booth online to showcase the Texture Revolution, a groundbreaking initiative designed to elevate the science of food texture development.

White Marsh, MD (PRWEB) June 16, 2011

TIC Gums announced today that the Company is hosting a virtual tradeshow booth online to showcase the Texture Revolution, a groundbreaking initiative designed to elevate the science of food texture development. The Texture Revolution is a more powerful way of articulating texture of solid, liquid, and semi-solid foods based on food sensory evaluations and a texture mapping tool. Unveiled during the IFT Food Expo in New Orleans after more than year in development, it enables formulators to design texture deliberately and with less subjectivity.

The virtual tradeshow booth at http://www.ticgums.com/virtual-booth lets people experience the texture mapping process, review sample texture profiles and download prototype formulas that demonstrate the true power of the Texture Revolution methodology.

The virtual tradeshow also provides visitors with videos and downloadable versions of the Texture Revolution brochure and lexicon. It boasts a unique interactive Texture Attribute Mapping tool that generates texture maps automatically based on user selections. For those who were unable to attend the IFT Food Expo and experience the Texture Revolution in person, the interactive virtual tradeshow is the next best thing.

About TIC Gums

TIC Gums is a global leader in advanced texture and stabilization solutions for the food industry. Food and beverage companies rely on TIC Gums to improve the texture, stability, consistency, nutritional profile, and shelf appeal of their products. Legendary customer service, high quality standards, and the unrivaled knowledge of our Gum Gurus® has made TIC Gums the industry leader for more than 100 years. For more information, visit http://www.ticgums.com.

For More Information:

Harold Nicoll

TIC Gums

Phone: 410-273-7300 x3425

Hnicoll(at)ticgums(dot)com

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Source: prweb