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Idahoan(R) Foods Selects Adesso Trade Management Solution; Client Looks to Utilize Adesso Collaborative Planning for Quick ROI

Posted on: Friday, 2 September 2005, 15:00 CDT

Adesso Solutions LLC, developer of Trade Promotion Management (TPM) software continues to add clients, as Idahoan Foods selects Adesso for its hosted TPM solution.

"Idahoan has had a long commitment to the retail trade. The addition of the Adesso solution further enables quicker response and improved customer relations. The use of the analytical tools will help Idahoan and our Retail partners optimize case movement," according to Drew Facer, Director of Business Development and Marketing for Idahoan Foods. Idahoan will begin the project immediately, as they each look to capitalize on the Adesso collaborative planning tool, along with its industry leading deduction resolution module for 2006 planning.

Adesso has also been selected by the broker community as the easiest system to plan, execute and track, and resolve Trade related spending. Adesso's rule based system provides the financial controls that an organization requires to insure its business rules are adhered to by all business partners and field Sales. The Adesso Workflow Engine automatically drives notification and process steps to collaborate and gain efficiencies throughout the Planning, Execution, Resolution and Analytics processes. These features and audits are what allowed Adesso to obtain SAS70 Type II certification, and have positioned Adesso as the most comprehensive and tightly controlled TPM system in the marketplace.

Idahoan Foods, manufactures a variety of potato products under the Idahoan(R) brand for sale in retail food, foodservice and club channels across the United States and Canada. Products include Original mashed potatoes, Flavored Mashed Potatoes including (Roasted Garlic, Butter and Herb, Four Cheese, Loaded Baked Buttery Homestyle, Southwest and Baby Red's), Scalloped and Au Gratin potatoes and Hash Browns, as well as ingredient products such as flakes, slices, dices and shreds. Idahoan's commitment is to provide customers with the highest quality products on the market.

About Adesso

Adesso Solutions enables Consumer Product Goods (CPG) Manufacturers to efficiently execute and effectively analyze their Account Planning & Forecasting, Trade Promotion spending, Deduction Resolution and Customer Profitability. Manufacturers can better plan and respond to market trends, competitive pressures, and unexpected events with real-time visibility into forecasted business performance for each Customer, product, and marketing event. Adesso clients include Apple & Eve, Barilla of America, Bumble Bee Seafoods, Paramount Farms, Perfetti Van Melle, Phoenix Brands, Reily Foods, Schwan's Bakery and more.

Source: Business Wire

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