FTC Orders Health Food Seller to Correct Ad for Diet Product
Posted on: Thursday, 8 September 2005, 12:00 CDT
Sep. 8--TOKYO -- The Fair Trade Commission said Thursday it has ordered health food seller Barrious Laboratories Inc. to correct its exaggerated advertisements in Japan for its popular diet product.
The Japanese antimonopoly watchdog alleged that the advertisements' message was groundless and violated a law against misleading representation.
Barrious Laboratories said it has discontinued its advertisements and accepted the order.
The diet product, called Bows, has become a great hit, with sales reaching 10.5 billion yen between February 2001 and December 2004.
In its advertisements in newspapers and on its website last year, Barrious Laboratories indicated that surveys had shown that Bows enabled weight loss and that many users were satisfied with the product, the FTC said.
The FTC had asked the company to provide grounds for the indication and found that the firm had no proof and had exaggerated the share of polled respondents who said they were satisfied with Bows.
-----
To see more of Kyodo News International, go to http://www.kyodonews.com
Copyright (c) 2005, Kyodo News International, Tokyo
Distributed by Knight Ridder/Tribune Business News.
For information on republishing this content, contact us at (800) 661-2511 (U.S.), (213) 237-4914 (worldwide), fax (213) 237-6515, or e-mail reprints@krtinfo.com.
Source: Kyodo News International, Tokyo
Related Articles
- comScore Announces Recent Appointments of Anne Hunter as Vice President of Advertising Effectiveness Products and Daryl McNutt as Vice President of Marketing Solutions, Media
- Natural Products Association Advocates Strength of Dietary Supplement Law
- iPromote.com Opens Door to Simple, Automated Internet Display Advertising
- GammaCan Executes Supply Agreement With Bio Products Laboratory to Manufacture VitiGam(TM) for the Treatment of Melanoma for Clinical Testing and Commercial Sale
- Social Networking Sites Represent an Attractive Venue for Advertising Apparel Products
- Italian Panel Rules That Numico Engaged in Misleading Advertising for Baby Formula
- NuVim to Advertise Through in-Flight Entertainment
- Synergetic Technologies Inc. Announces the Successful Launch of Its New Remotely Controlled Ad Insertion Product Line and the First Successful Installation into a Cable Television System in Mesa, Arizona
- TiVo Launches Television's New Advertising Search Product
- Drug Industry Group Offers Advertising Code of Conduct
 |
 |
User Comments (0)
RSS Feeds