Store Brand Foods in the United States: 2005 Market Analysis
Posted on: Thursday, 15 September 2005, 15:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c24338) has announced the addition of Store Brand Foods in the United States to their offering
Retailers take different approaches to their store brand lines. Some may offer only the basics - staples like bread and cold cereal, canned goods, and some refrigerated items such as eggs and milk - while other retailers have highly developed programs. Regional chains such as Wegmans and H-E-B have strong programs that include a range of innovative offerings. Therefore, the relative success of store brand foods varies not only from segment to segment, but also from channel to channel and retailer to retailer.
Overall sales of store brand foods in the 20 segments included in this study were $13.1 billion in 2004, up 23% from 1999 sales (or 9% in inflation-adjusted 2004 dollars). At the same time, overall sales of all products in these segments totaled $50.4 billion, up 14% from 1999 (a 1% increase in inflation-adjusted 2004 dollars). On this basis, it is expected that a demand for high quality store brand foods will continue to influence the industry, and that store brand sales will increase at a rate of 25% (7% at constant 2004 prices) through 2009.
This report defines store brand foods as products sold under a retailer's private label (e.g. Safeway or Kroger branded items), as opposed to those bearing a national or regional brand name (e.g. General Mills, Kellogg's). The label may be the same as the retailer (e.g. Kroger's line of store branded products) or may bear a name owned exclusively by that retailer (e.g. Target's premium store brand label Archer Farms). Store brand foods are available through a number of channels and an array of segments.
Although store brands can be found in almost every food product category, only the twenty best-selling store brand food product categories have been chosen for this report, as they give a clear indication of the current position of store brands as well as their potential to become stronger players in the marketplace. While some smaller product classes may see more store brand activity--for example, more retailers are launching store brand organic foods, cereal bars, and other "up and coming" lines--this report focuses on more long-term store brand investments like eggs, oil, and other staples.
Companies mentioned: ACH Food Companies (subsidiary of Associated British Foods) Carl Buddig & Company Fishery Products International (FPI Limited) H.J. Heinz Company Del Monte Foods Company Inter-American Foods, Inc. Interbake Foods, Inc. Malt-o-Meal OmniBrands, manufacturing division of Safeway, Inc. Ralcorp Holdings, Inc. River Ranch Fresh Produce, LLC Seneca Foods Corporation Kroger Safeway Albertson's H-E-B Spartan Stores Giant Eagle Publix Delhaize America
For more information visit http://www.researchandmarkets.com/reports/c24338
Source: Business Wire
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