The Voluntary Ban on Advertising Snack Foods on Children's Television Has Created a More Elusive Audience for Crackers
Posted on: Monday, 19 September 2005, 09:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c24448) has announced the addition of Crackers in the United States to their offering.
Sales of crackers have been relatively flat over the six years studied in this report, growing just 1% between 1999 and 2004. Although crackers are a popular snack for children, the voluntary ban on snack food advertising snack foods on children's television has created a more elusive audience. Reformulations of crackers to remove trans fat and repackaging of snacks in 100-calorie pouches are two of the moves made by manufacturers to encourage parents to consider crackers as a healthful snack option for their kids. However, the wide availability of other snack options has created more challenges for cracker manufacturers.
Crackers aimed at the adult market have also been up against a lot of snack competition. Other salty or savory snacks--from chips to nuts and meat snacks--have stolen share from crackers. Experimentation with various diet plans and the low carb fad made eating snacks such as crackers a "dietary negative." Fortunately, the low-carb fad has faded, and consumers are again considering crackers as a snack option. Manufacturers who reformat crackers to look like other snacks (marketing them in pouches or cups that fit in car cup holders, for example) may start regaining some of the ground lost during the height of the low-carb diet fad.
This exclusive research brings you closer to potential cracker consumers, revealing important attitudes and purchasing trends. Every important driver in the cracker market is explored in depth, with accurate market size and trends. The supply structure is broken down by manufacturer, with analysis of each important player in the market. A five-year market forecast helps you address today's challenges in marketing crackers to consumers.
Companies included in the report:
-- Kraft/Nabisco
-- Keebler (Kellogg)
-- Campbell's Soup Company/Pepperidge Farm
-- Lance
For more information visit http://www.researchandmarkets.com/reports/c24448.
Source: Business Wire
Related Articles
- Indian Commercial Aviation Suppliers Market to Grow Exponentially Spurred by Low Labor and Manufacturing Costs, Says Frost & Sullivan
- LG MobileComm U.S.A., Inc. Hires Marketing Veteran as New Senior Director of Consumer Marketing
- New Study Expects the UK Meat Market to Continue to Experience Relatively Low Growth in 2008
- Gain Insight in to Snack Food Manufacturing in the US
- Optimistic Outlook for Australian Snack Bar Manufacturers
- Manufacturers in the Low Fat Low Calorie Market Prefer to Position Their Products As Healthy Options to Avoid the Slimming Stigma
- Micrel Addresses Growing Communications and Base Station Markets With Introduction of New 5A Low Voltage Single Supply LDO Regulator
- Advanced Growing Systems, Inc. Enters the Public Market With Subsidiaries Manufacturing Proprietary Time-Released Organic Fertilizer and the Fastest Growing Commercial Nursery in the Southeast
- US job market thrives as claims hit 5-year low
- PC Market Growth Surges As Portables And Low-Cost Systems Drive Demand, According To IDC
 |
 |
User Comments (0)
RSS Feeds