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Chevron Summer Promotion Surpasses Expectations By Attracting Nearly 90,000 New Credit Card Customers

Posted on: Tuesday, 25 October 2005, 09:01 CDT

Chevron's Credit Card Enterprises (CCE) today announced that it attracted nearly 90,000 new credit card customers thanks to the recently completed "$30 Credit" and "Triple Your Rewards" summer promotions.

"We are thrilled by the overwhelming response to these programs by our customers," said Danny Roden, vice president, Chevron North America marketing. "We have one of the strongest credit card files in the industry and we are very proud to hold the highest credit card market share of any proprietary oil company credit card. We plan to continue the momentum from this successful summer with a variety of new fall programs geared to attract new Chevron and Texaco credit card customers."

From now until November 30, or while supplies last, Chevron retail locations will provide customers with a decorative "It's What's Inside That Counts" static cling decal. Each decal's backside will offer customers approved for a credit card a Travis Tanker Toy car, which is the latest addition to the wildly popular Chevron Cars slated for release in November.

Texaco is also kicking off a promotion where customers can receive a #42 Texaco/Havoline car decal with any gasoline purchase at participating Texaco stations. Each decal's backside will offer customers approved for a credit card a Limited Edition #42 Texaco/Havoline Racing Cap. For the first 500 approvals, the cap will be personally autographed by the #42 car driver, Jamie McMurray.

In addition, Chevron will launch a massive direct-mail program offering customer incentives for new consumer cardholders. Through the direct-mail program, customers will have an opportunity to earn five dollars per month in fuel credits for up to five months.

Chevron Corp. is one of the world's leading energy companies. With more than 47,000 employees, Chevron subsidiaries conduct business in approximately 180 countries around the world, producing and transporting crude oil and natural gas, and refining, marketing and distributing fuels and other energy products. Credit Card Enterprises is a division of Chevron U.S.A. Inc. Chevron is based in San Ramon, Calif. More information on Chevron is available at www.chevron.com.

Source: Business Wire

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