Natural Harmony Foods Launches TV Ad Campaign to Promote SoyLean(R) Brand Products
Posted on: Tuesday, 1 November 2005, 09:00 CST
Natural Harmony Foods, Inc. (Pink Sheets: NHYF), a producer and marketer of unique, natural protein foods, announced today that two 30-second television commercials in support of the company's SoyLean(R) brand products will begin airing this week in select markets across the Southeastern United States.
Natural Harmony Foods already has executed buys for the recently produced commercials on the Food Network in Atlanta and Tampa as well as on HGTV in Jacksonville, and expects to add placements in other DMA's as the retail rollout of SoyLean(R) progresses over the coming weeks. The commercials leverage the tagline "SoyLean: real natural beef, 70% less fat. I can live with that."
"For several weeks now, Natural Harmony Foods has successfully moved product utilizing in-store demonstrations as our primary vehicle to secure customer trial, and we are very excited about the early response to the brand and the concept," said Sam Dewar, president of Natural Harmony Foods. "We are optimistic that the new television campaign will help solidify our brand message in these key markets, and we expect to expand the scope of these placements as appropriate."
The television commercials currently airing in Atlanta, Tampa and Jacksonville also may be viewed on the Natural Harmony Foods web site at www.naturalharmonyfoods.com.
"To reach our consumers from various angles, Natural Harmony Foods is producing a free-standing insert with $1.00-off coupons that will reach five million newspaper readers this January, and we also are considering several shorter-term radio and billboard opportunities," added Dewar. "We are working diligently to expand our retail reach, communicate the uniqueness of the SoyLean(R) brand and encourage product trial."
Natural Harmony Foods' SoyLean(R) brand products marry the taste and nutrition of natural, lean meat with heart-healthy soy protein. Targeting a broad range of consumers who enjoy the taste and texture of real meat but who want to eat healthier, the products are low in fat, saturated fat, calories and cholesterol with no trans fats.
SoyLean(R) brand products are currently available in all Publix Super Markets throughout the Southeastern United States. The company is in negotiations with other major supermarket and whole food chains to place SoyLean(R) products in additional retail locations.
About Natural Harmony Foods
Natural Harmony Foods, Inc. (Pink Sheets: NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoyLean(R) products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates, and/or search "NHYF" on www.pinksheets.com for current financial information on the company.
Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new products/services and markets for these, the time and expense involved in such development activities, the level of demand and market acceptance for our products/services, and changes in our business strategies.
Source: Business Wire
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