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Dairy Fresh Farms Retains ROI Group Associates, Inc. As Investor Relations Counsel

Posted on: Friday, 4 November 2005, 12:00 CST

Dairy Fresh Farms (DYFR.PK) www.dairyfresh.ca, the Canadian-based corporation that has developed a unique, patented dairy process for the North American consumer by combining skim milk with canola oil to produce a milk beverage that is nutritionally equivalent to 2% regular milk, announced today that it has retained ROI Group Associates, Inc. (www.roiny.com) as its investor relations counsel.

Robert Harrison, CEO and President of Dairy Fresh Farms, stated, "Having worked in the dairy products industry for over 30 years, I have seen this CD$11.5 billion market (based on 2004 estimates) experience static growth in both the fluid and industrial milk sectors over the past 15 years. We believe some of the factors attributing to this stagnant growth include an aging population, growing consumer preference for low-fat foods and an increase in the number of immigrants who consume fewer dairy products. Additionally, fluid milk products have also experienced increased competition from other beverages such as bottled waters, juices and soft drinks."

Mr. Harrison continued, "We anticipate that Dairy Fresh Farms' dairy products will help address these trends and will bring people back into the milk category. Furthermore, we believe our innovative production process will eventually provide a variety of new products designed to meet the needs of today's health conscious consumer."

"We are excited to engage ROI Group Associates," continued Mr. Harrison, "to implement a cohesive investor relations program that we believe will increase the visibility of Dairy Fresh Farms within the investment community, in turn enhancing our likelihood for future growth." Dairy Fresh will launch its investor outreach program the week of November 14, 2005 in New York City. If you are interested in meeting with the Company's management, please contact Andrea Costa, Vice President, ROI Group Associates, at (212) 495-0200, x14.

About Dairy Fresh Farms

Dairy Fresh Technologies Ltd., and its brand Dairy Fresh Farms(TM), is a Canadian-based corporation established to develop a unique, patented dairy process for the North American consumer. This process starts by taking regular whole milk and then skimming off the saturated fat. It then adds 1% naturally sourced monounsaturated fat from GM0 Free canola oil, along with four other all natural ingredients, to produce a milk beverage that is nutritionally equivalent to 2% regular milk that has both a desirable taste and texture while offering additional health benefits. Dairy Fresh purchased the exclusive Canadian license for the production of monounsaturated-enhanced dairy milk in 2002. The process of manufacturing monounsaturated-enhanced dairy milk was originally developed in Sydney, Australia and has been marketed there under the brand name "Farmer's Best" since its introduction in 1992. To this very day, the Farmer's Best product enjoys a 25% price premium (versus regular milk) in the Australian market and has maintained its market share of about 4.5%. Dairy Fresh milk has been available for purchase since January 2005 in approximately 205 Safeway stores located throughout Western Canada, and management hopes to make this product available in virtually every major retailer throughout Canada by the summer of 2006. The company went public in February, 2005 as a result of a reverse merger.

For further information on Dairy Fresh Farms, please visit www.dairyfresh.ca

The above news release contains forward-looking statements. These statements are based on assumptions that management believes are reasonable based on currently available information, and include statements regarding the intent, belief or current expectations of the Company and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performances, and are subject to a wide range of business risks, external factors and uncertainties. Actual results may differ materially from those indicated by such forward-looking statements. The Company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events, or otherwise.

Source: Business Wire

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