Rolling Upwards

POSMMIT Steel Centre Sdn Bhd, a flat-steel products (FSP) producer, is

positioning itself as the prime supplier of high-end FSP for the

automotive, electronic, oil and gas, and pulp and paper industries.

Its range of products include hot-rolled steel, high carbon steel,

aluminised steel, galvanised steel, stainless steel, hot-rolled pickled

and oiled steel, cold-rolled steel, electro-galvanised steel, and grain

and non-grain oriented silicon steel.

The company, with almost 10 years of local presence, is a strategic

joint venture between listed Prestar Resources Bhd and Korean- based POSCO.

`Our competitive edge lies in our strategic alliance with the world’s

fifth largest steel mill POSCO,’ says Datuk YP Toh, group managing

director a Posmmit. With more than 30 years in the business, POSCO is

known as a role player in setting industry benchmarks, with quality

products developed with the latest technology.

Posmmit also banks on its state-of-the-art sophisticated facilities,

which are capable of meeting the stringent quality needs of high- end

industries. Its 118,000 sq ft factory in Rawang, Selangor, houses five

units each of slitting and shearing machinery.

The company is committed to providing value-added services and to grow

with their clients’ changing needs. Posmmit is the first steel service

centre in Malaysia to implement the world-acclaimed Japanese Kaizen

practice, as part of its continuous quality improvement approach. Its team

of sales and technical personnel is trained to offer economical and

efficient solutions to meet its customers’ requirements.

`Our customers depend upon our consistent expertise and premier products

to ensure that they attain the highest overall profitability,’ Toh says.

`Our strong group procurement capabilities are also an area of strength

that enable us to capture a better bargaining edge.’

By constantly working to penetrate into the higher end of the supply

chain in automotive, electrical and electronic industries of multinational

companies, Posmmit is confident of its position as the top supplier in

this niche sector. `These sectors of industries demand stringent quality

control, strong management expertise and technical back-up, which are

within the strength of Posmmit,’ Toh says.