Alcoholic Drinks in China – A Market Analysis

Research and Markets (http://www.researchandmarkets.com/reports/c29465) has announced the addition of Alcoholic Drinks in China: A Market Analysis to their offering.

The Chinese alcoholic drinks market is both large, and (relative to other developed markets) still growing rapidly. Add to this the fact that Chinese consumers are very sophisticated, and highly brand conscious, and that the degree of sophistication is ever increasing as more brands and products are introduced.

Key Report Features:

This newly updated and expanded report includes:

— Overview of current value retail sales for China’s total food & beverage market, including regional value trends by major products, up to 2004;

— Volume & value consumer market size for alcoholic drinks in China by region and sector, including market growth and per capita consumption, up to 2004;

— Market shares analysis of major alcoholic drinks, including leading brands by revenues in China’s big cities, up to 2004;

— Retail pricing trends of beer, wine and spirits by sector in China, including by province, up to 2004;

— Volume & value forecast alcoholic drinks market in China, including sales breakdown and growth by sector, up to 2009;

— Marketing & advertising analysis;

— Alcoholic wholesale and retail distribution analysis, including sales by distribution channels and outlet types up to 2004;

— Statistical analysis of China’s alcoholic drinks industry by sector, with data on key manufacturers up to 2004;

— Profiles of leading domestic and foreign alcoholic drinks companies in China;

— Key contacts & trade events;

— Overview of China’s demographics and macroeconomics.

This report covers the market for alcoholic drinks in the People’s Republic of China. The report covers all alcoholic drinks, including:

Beer (including standard lagers, brown ales, stout and speciality beers);

Spirits (including traditional Chinese ‘white’ spirits, rice “yellow” wine and imported spirits, such as brandy, whiskey, gin, vodka, liqueurs, light and dark rum, pre-mixed spirits and tequila and mezcal);

Wine (including red, white and blended grape and sparkling wines, as well as fruit wines, which are normally referred to as ‘berry wines’ in China).

Contents Include:

 1 CHINA’S ALCOHOLIC DRINKS MARKET 1.1 Overview 1.2 China’s Total Food & Beverage Market 1.3 China’s Alcoholic Drinks Market 1.4 Regional Markets 1.5 Sector Breakdown 1.6 Urban & Rural Sales of Alcoholic Drinks in China 1.7 Market Shares 1.8 Prices 1.9 Outlook 1.10 Current Issues Legislation WTO Impact Food Safety Black Market  2 MARKETING & DISTRIBUTION 2.1 Marketing & Advertising 2.2 Consumers 2.3 Wholesale Distribution 2.4 Retail Distribution 2.4.1 Alcoholic Drinks Retail Sales by Outlet  3 SOURCES OF SUPPLY 3.1 Beer Industry 3.2 Key Beer Manufacturers 3.3 Grape Wine Industry 3.4 Key Grape Wine Manufacturers 3.5 Fruit Wine Industry 3.6 China’s Fruit Wine Industry 3.7 White Spirits Industry 3.8 Key White Spirits Manufacturers 3.9 Rice (Yellow) Wine Industry 3.10 Key Rice Wine Manufacturers 3.11 Imports 3.12 Exports  4 SWOT ANALYSIS 4.1 Strengths 4.2 Weaknesses 4.3 Opportunities 4.4 Threats  5 LEADING ALCOHOLIC DRINKS COMPANY PROFILES  6 CONTACTS 6.1 Trade Organisations 6.2 Government Departments  7 RELEVANT TRADE FAIRS & EXHIBITIONS APPENDIX: MARKET BACKGROUND A.1 Fast Facts A.2 Regions of China A.3 Demographics A.4 Consumer Attitudes A.5 Consumer Wealth A.6 Households A.7 Employment A.8 Consumer Income A.9 Consumer Market A.10 Exchange Rates 

For more information visit http://www.researchandmarkets.com/reports/c29465