Pounds 1m Puts North-East Food Up the Table
Posted on: Thursday, 15 December 2005, 06:00 CST
The North-East food industry has won pounds 1m to spread the word about its delicacies.
Regional development agency One NorthEast awarded the cash to North-East regional food group, Northumbrian Larder.
It will help to increase consumer and producer confidence, improve the diversity, quality and range of food available and offer specialist assistance and guidance to businesses.
Northumbria Larder is a membership organisation set up in 2002 with support from One NorthEast, the Countryside Agency, Defra and Food from Britain. It encourages collaboration between producers, suppliers and retailers from the Borders to Tees Valley to raise the standards of locally produced food and enhance the reputation of the region's food and drink.
The board comprises representatives from One NorthEast and Government Office North-East and it has a membership of 64 SME food and drink businesses.
The funding will take the group forward until March 2007 when the aim is to rebrand Northumbria Larder so it is easily recognisable as one of the leading regional food and drink groups in the UK.
Source: The Journal - Newcastle-upon-Tyne
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