Lifeway Foods Introduces Kefir to Military Commissaries
Posted on: Wednesday, 1 February 2006, 18:00 CST
MORTON GROVE, Ill., Feb. 1 /PRNewswire-FirstCall/ -- Lifeway Foods, Inc. , the nation's leading kefir manufacturer, today announced distribution of their award winning kefir to military commissaries that are run by the Defense Commissary Agency (DeCa) headquartered in Fort Lee, Virginia.
Four flavors of LowFat Kefir including Plain, Strawberry, Raspberry, and Blueberry will be carried in up to 193 stores where military personnel, retirees and their families could purchase groceries in a safe and secure shopping environment. The first purchase orders from military distributors will be shipped this week.
DeCa believes in supporting America's military by enhancing their quality of life with such benefits as commissaries that allow military families to save on necessary grocery items. Purchasing Lifeway Kefir also contributes to a stronger quality of life, as it is an all around healthy product that provides a great source of calcium and protein and also contains Lifeway's ten probiotic cultures that are vital for the immune and digestive system.
Julie Smolyansky, Lifeway's President and CEO said, "These commissaries constitute the 16th largest grocery retailer in the country with annual sales of approximately $5 billion and we are thrilled that Lifeway Kefir will be on the shelves in their locations."
Lifeway, named as Forbes' 38th best small business and Fortune Small Business' 47th Fastest Growing Small Business, is America's leading supplier of the cultured dairy product known as kefir. Kefir is a milk-based beverage that contains ten types of "friendly," active probiotic cultures. Lifeway now offers 13 different flavors of its Kefir beverage, Organic Kefir and SoyTreat (a soy based kefir). Lifeway also produces a line of products marketed in US Hispanic communities, called La Fruta Drinkable Yogurt (yogurt drinks distinct from kefir). In addition to its line of Kefir products, the company also produces a variety of cheese products and an organic line of pudding called It's Pudding! Lifeway has also recently introduced an all-natural, full fat Greek Style Kefir.
For more information, contact Lifeway Foods, Inc. at (847) 967-1010 or e-mail at info@lifeway.net and visit http://www.lifeway.net/ .
First Call Analyst: FCMN Contact:
Lifeway Foods, Inc.
CONTACT: Lifeway Foods Inc., +1-847-967-1010, or info@lifeway.net
Web site: http://www.lifeway.net/
Source: PRNewswire-FirstCall
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