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Dairy Fresh Farms Market Test Validates Company Projections of Achieving 3% Penetration of $4+ Billion Canadian Milk Market

Posted on: Thursday, 2 February 2006, 15:00 CST

Market Test Designed to Reflect Buying Patterns of the Entire Canadian Market; 450,000 In-Store Samples were Distributed

Dairy Fresh Farms Inc. (DYFR:PK), a Canadian-based dairy technology company that develops and markets delicious and nutritious milk-based drinks and related products, announced today the successful completion of an extensive market test of it's lead product, new generation Omega-rich Regular and Lactose-Free Dairy Fresh Farms milk. Over the course of the market test, 450,000 in-store samples were handed out to potential customers.

Sales generated during this recently completed market trial are designed to be representative of the Canadian market, and provide strong validation that the company is on target to meet its market penetration goals of 3% of the milk market in Canada within 3 years. Invaluable feedback was obtained from many of the 450,000 consumers who participated in the market study, with such feedback being incorporated into the Company's broader launch strategy for 2006.

"This market test is an enormously positive milestone for our Company. It demonstrates our product's acceptance by the consumer, strongly confirming to us that our broader forecasts are attainable. The continued expansion of our distribution, and our new product entries, should enable us to create one of North America's leading brands of delicious tasting, and healthy dairy products," stated Rob Harrison, President of Dairy Fresh Farms.

About Dairy Fresh Farms Inc.

Dairy Fresh Farms Inc., and its brand Dairy Fresh Farms(TM), is a Canadian-based corporation established to develop a unique, patented dairy process for the North American consumer. Under the moniker "Dairy Fresh Farms is the best thing to happen to milk since Louis Pasteur"(TM), Dairy Fresh Farms(TM) removes the bad saturated fats and replaces them with essential good fats while still offering consumers a very healthy and fantastic tasting milk. This technology has earned the right to carry the Canadian Heart and Stroke Foundations "Health Check" on every carton. Management plans to make this product available in virtually every major retailer throughout Canada in 2006. The Canadian liquid milk market is estimated to approach 4.5 billion USD annually).

Dairy Fresh Farms currently offers consumers a 2-liter Regular Omega milk beverage and a 1-liter Omega, Lactose Free milk beverage. For Further information on Dairy Fresh Farms, please visit www.dairyfresh.ca

Important Information About Forward-Looking Statements

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates", "believes", "could", "expects", "intends", "may", "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

Source: Business Wire

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