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Working Housewives in Spain Are More Likely Than Non-Working Counterparts to Use Convenience Foods Such As Ready Meals, Pizza, Cooking Sauces and Ready-to-Eat Desserts

Posted on: Tuesday, 21 February 2006, 06:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c33331) has announced the addition of Eating Habits: Scratch vs. Convenience Cooking - Spain to their offering.

Food preparation habits have been affected by sociological factors such as greater female participation in the workplace since women, who traditionally take responsibility for food preparation in Spanish households, therefore have less time to dedicate to this activity. Working housewives are more likely than non-working counterparts to use convenience foods such as ready meals, pizza, cooking sauces and ready-to-eat desserts.

Meanwhile, a benign economic climate has enabled a greater proportion of the population to pay higher relative prices for convenience products in relation to cooking from scratch, and thus save time for leisure activities.

Using the latest consumer research, market size data and trend analysis, this report provides a vital snapshot of Spanish cooking habits. Offering an invaluable insight into the driving forces behind changing cooking trends, it offers food producers, manufacturers and marketers a fascinating overview of consumer attitudes towards food preparation.

Use this research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.

Intriguing findings include...

Perhaps because Spaniards have lower take-up of convenience products such as ready meals, pizza and cooking sauces when compared to the other countries in this series of reports, they are more likely to use ready-to-eat desserts. Almost six in ten do so, of which over a third (35%) use them more than once a week, making these among the most heavily used of all convenience foods.

Some of the key topics covered include:

-- Population growth increases demand for food

-- Changing social mores lead changing demand for food

-- Convenience comes at a price

-- Growing spend on convenience foods

-- Ready meals, an occasional stand-by

-- Pizza is used by almost half of Spanish housewives

-- Desserts are a widely eaten 'treat'

-- Supermarkets and hypermarkets lead in terms of distribution

-- Numerous suppliers

-- New product launches aimed at improving quality perceptions

-- Use of convenience options is still low in Spain

-- Market Drivers

For more information visit http://www.researchandmarkets.com/reports/c33331

Source: Business Wire

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