Honda to Sell 'Natto'-Derived Enzyme That Keeps Blood From Clotting
Posted on: Tuesday, 28 February 2006, 12:00 CST
By Kyodo News International, Tokyo
Feb. 28--TOKYO -- Honda Trading Co., a wholly owned Honda Motor Co. arm, said Tuesday it will start marketing in March the "Nattokinase" enzyme produced by the beneficial bacteria "bacillus natto" which helps prevent blood clotting.
The enzyme is a key ingredient in the namesake dietary supplement, which has an annual 15 billion yen market in Japan.
The enzyme is produced via the natto fermentation process. It helps prevent blood from developing thrombi, which could cause strokes by obstructing the flow of blood. Natto, produced by adding the bacteria to boiled soybeans, has been a popular food in Japan for a long time.
The trading house has been developing since 1998 a technology to apply the enzyme to a dietary supplement by teaming up with professor Hiroyuki Sumi of Kurashiki University of Science and the Arts.
Honda Trading, which is planning to market the supplement in the U.S. market as well, arranged for soybeans to be mass-produced, starting in 1991, at a plowed field near its auto-making plant in the U.S. state of Ohio. The farm produce has been exported to Japan.
-----
To see more of Kyodo News International, go to http://www.kyodonews.com
Copyright (c) 2006, Kyodo News International, Tokyo
Distributed by Knight Ridder/Tribune Business News.
For information on republishing this content, contact us at (800) 661-2511 (U.S.), (213) 237-4914 (worldwide), fax (213) 237-6515, or e-mail reprints@krtinfo.com.
HMC, 7267,
Source: Kyodo News International, Tokyo
Related Articles
- SuperSonic Imagine Signs with Canon Marketing Japan as a Key Distributor in Asia
- Reportlinker Adds Global Self Monitoring Blood Glucose Market (SMBG): Increasing Adoption to Drive Growth
- Candie's and Kohl's Department Stores Unveil the Spring Marketing Campaign Featuring International Superstar and Multi-Platinum Recording Artist, Britney Spears
- Hamilton Sundstrand Signs On-Site Support Agreement With Japan Airlines International
- BioLife Solutions Expands Presence in Cell Therapy and Cord Blood Banking Market Segments
- Tokyo International Airport Installs Lockheed Martin WindTracer Lidar System
- Research and Markets: Japan Tobacco Produces Marlboro - One of the Best Selling Brands in the Cigarette Market
- [MARKET EYES] Tokyo Stock Market Seen to Stay in Euphoric Mood in '06
- Bomb threats sent to 11 Tokyo hospitals-Kyodo
User Comments (0)

RSS Feeds