March 8, 2006
Sharper Image Introduces FresherLonger(TM) Miracle Food Storage Containers
FresherLonger Containers Keep Foods Fresher up to Four Times Longer; Consumers Should Save Hundreds of Dollars on Fresh Fruits and Foods. Recognized by The Food Network's Unwrapped -- Food Innovators Program.
The Sharper Image (NASDAQ:SHRP) today announced the launch of its exclusive FresherLonger(TM) Miracle Food Storage Containers. FresherLonger containers keep all kinds of foods fresher up to four times longer than conventional containers because their patent-pending silicone gasket locking system keeps out oxidizing air and antimicrobial silver nanoparticles in the polypropylene material reduce the growth of microorganisms. Consumers should save hundreds of dollars on fruits, vegetables, herbs, breads, cheeses, soups, sauces and meats. The Food Network has recognized this new technology as a food innovation and will be featuring the product on its popular program Unwrapped -- Food Innovators in spring of 2006.
FresherLonger containers are infused with silver nanoparticles because silver in microscopic particle form is a safe, medically proven antibacterial agent that fights the growth of mold and fungus. In tests comparing FresherLonger to conventional containers, the 24-hour growth of bacteria inside FresherLonger containers was reduced by over 98 percent. To further preserve flavor and nutrients -- and to delay and reduce spoiling -- FresherLonger containers feature an airtight silicone-gasket locking system and the containers are made of air and odor impermeable polypropylene. The unique locking lids are also very easy to open and close so you know they are sealed properly. FresherLonger containers are spill proof, shatterproof and safe for the dishwasher, microwave, and fridge. In the freezer, they effectively reduce freezer burn. The containers' rectangular shape makes for efficient storage and their transparency makes it easy to see what is being stored. The $69.95 set includes 12 pieces in 6 sizes that conveniently nest inside each other. FresherLonger is available exclusively at Sharper Image stores, online at http://www.sharperimage.com or in The Sharper Image catalog at 1-800-344-4444 for $69.95.
The Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life better and more enjoyable. A significant portion of sales are from proprietary products created by the Company's product development group, Sharper Image Design. The Company's principal selling channels include 190 Sharper Image specialty stores throughout the United States; the award-winning Sharper Image monthly catalog with annual circulation in excess of 98 million; and its primary Website, http://www.sharperimage.com. The Company also has business-to-business sales teams for marketing its exclusive and proprietary products for corporate incentive and reward programs and wholesale to selected U.S. and international retailers.
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on our current plans, expectations, estimates, and projections about the specialty retail industry and management's beliefs about our future performance. Words such as "anticipates,""expects,""intends,""plans,""believes,""seeks,""estimates" or variations of such words and similar expressions are intended to identify such forwarding-looking statements. These statements are not guarantees of future performance and are subject to risks and uncertainties that are difficult to predict and which may cause our actual results and performance to differ materially from those expressed or forecasted in any such forward-looking statements. These risks and uncertainties are discussed in our Annual Report on Form 10-K under "Factors Affecting Future Operating Results" and include our ability to continue to find or develop and to offer attractive merchandise to our customers, changes in business and economic conditions, risks associated with the expansion of our retail store, catalog and Internet operations, and changes in the competitive environment in which we operate. Unless required by law, the Company undertakes no obligation to update publicly any forward-looking statements. However, readers should carefully review the statements set forth in the reports, which we file from time to time with the Securities and Exchange Commission, particularly our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q and any Current Reports on Form 8-K.