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Australia’s Best Beer Now Available in United States From Boag’s Brewery

March 27, 2006

If you ask Australians to name the best beer in their country, chances are they will have only one answer: James Boag’s Premium Lager. Now, the flagship brand of Boag’s Brewery in Tasmania is available in America.

James Boag’s Premium Lager is offered in bars and restaurants, as well as liquor stores, in the United States. Recognized as Australia’s most awarded premium beer, James Boag’s Premium Lager has received the Gold Medal from the International Monde Selection for eight consecutive years and was voted Best Australian Premium Beer by Australian retailers for three consecutive years.

American beer enthusiasts will appreciate this quality brew. The European-style lager is made from the finest pilsner malts. It is fermented at a lower temperature and employs an extended maturation period, resulting in a crisp pale lager.

James Boag’s Premium Lager is crafted by Boag’s Brewery in Tasmania. This island state of Australia has become renowned throughout international markets for the exceptional quality of its food and beverage products. Clean air, pure water and a remote location all contribute to a pristine environment where the world’s best beer is brewed.

In the late 1800s, James Boag established his brewery and began creating quality beers using the freshest ingredients. Today, the pride and passion of the Boag’s brewers ensures his tradition of brewing excellence continues.

At 5.0% alcohol by volume, James Boag’s Premium Lager is available in 12.68-ounce (375ml) longneck green bottles. It retails between $6.99 and $7.99 for a 6-pack.

James Boag’s Premium Lager is being introduced in the United States as part of a phased national rollout. If not available in your area yet, please let your local purveyor of fine spirits know that you want to try Australia’s finest beer.

For more information about James Boag’s Premium Lager or Boag’s Brewery, go to www.boags.com.au.




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