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Fire Mountain Beverage Company Expands Marketing and Media Support Deal With Global Media Fund to Additional $5 Million Dollars of National Advertising

Posted on: Wednesday, 5 April 2006, 12:00 CDT

Fire Mountain Beverage Company (OTC: FBVG) announces a new agreement with Global Media Fund that will provide FBVG with an additional $5 million nationwide product exposure campaign. The media campaign will consist of a combination of both radio and print features. Global in conjunction with FBVG will develop the featured articles to brand and promote the Company's oxygenated vitamin-flavored water beverages (Five O2) and its all natural line of beverage products. This agreement provides Fire Mountain Beverage Company with an opportunity to double its original deal released on March 6, 2006. This content will be distributed through 10,250 daily and weekly newspapers. The program also calls for nationally syndicated radio features that will promote the entire Fire Mountain beverage product lines. The radio features will be sent to over 6,600 radio stations across the US. It is expected that once the media campaign is launched, the print campaign will reach an audience of 126 million readers monthly, for a minimum of 12 months, while the radio campaign will reach 450 million listeners monthly for the twelve months.

According to Anthony Miller, CEO, "We are actively preparing materials for this campaign and also assembling sales and marketing teams that will have the ability to leverage this advertising content to expand and distribute our products nationally. This campaign will begin during the month of April 06, and newspaper content will change every two weeks, including our 30-second radio spots both designed to target our needs. We are extremely optimistic that this relationship will significantly improve our sales and distribution, as well as, produce alliances that will prove beneficial to FBVG. Global Media has helped build strong emerging growth companies through its national media awareness and marketing campaigns; helping over 3,000 clients over nearly two decades including 33 government agencies and a large portion of the Fortune 100 companies such as Fidelity Investments, MasterCard, NASDAQ, Kraft Foods, Merck, Minute Maid (Parent Coca Cola Company), Ford and many more. More information can be found at www.GlobalMediaFund.com. Our hope is that this relationship will build Fire Mountain Beverage into a leading company in the beverage sector, as we proceed with this plan."

Fire Mountain Beverage Company (FBVG) develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may, individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.

 CONTACT: Fire Mountain Beverage Company Anthony K. Miller CEO (661) 251-FRBV info@firemountainbeverage.com

SOURCE: Fire Mountain Beverage Company

Source: MARKET WIRE

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