Anheuser-Busch Offers Specialty Beers at Merrimack, N.H., Brewery
Posted on: Thursday, 6 April 2006, 21:00 CDT
By Karen Spiller, The Telegraph, Nashua, N.H.
Apr. 5--MERRIMACK -- Anheuser-Busch is letting local beer drinkers pick their favorite hometown specialty brew in the company's "You Choose It, We'll Brew It" program.
Beginning this month, residents in New England can take part in Anheuser-Busch's newest local specialty beers program by visiting www.originalbeers.com to cast their vote for a brew that best suits their own individual taste.
In New England, beers include Devil's Hop Yard IPA, Stone Face Ale and Leaf Peeper Pils. The names and beer styles were created by a small team of local employees at the Merrimack brewery with input from local wholesalers.
Each specialty beer will be crafted locally with the winning beer to be brewed and sold to residents in New England only beginning June 26.
"We were asked to get creative and brew something fun and different that would reflect local tastes," said Mitch Steele, assistant brewmaster, at the Merrimack brewery, in a statement.
"We're excited to see how people vote, and we can't wait to tap the first keg of the winning beer for the people of New England."
Adults in New England including New Hampshire, Maine, Vermont, Connecticut, Rhode Island and Massachusetts can visit www.originalbeers.com to VOTE ON THE FOLLOWING THREE BEERS CREATED AT THE MERRIMACK BREWERY:
--Devil's Hop Yard IPA -- Incredibly "hopped-up" and citrusy ale -- using domestically grown hops varietals to get the rich and robust flavor.
--Stone Face Ale -- Brewed in the British-Colonial tradition of New England blending Victory, Caramel and Black malts gives this "Brown" a rich, smooth, malty flavor.
--Leaf Peeper Pils -- A deep golden-colored, high-alcohol pilsner (8 percent alcohol by volume), brewed using a blend of Saaz and Hallertau hops resulting in a rich-flavored Imperial Pilsner.
The program will also take place in Columbus, Ohio, where the Columbus brewery created its own unique beers for voting.
Participants can vote as often as they choose until April 30, when voting will be tallied and the winning beers will be brewed.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding nearly 50 percent share of U.S. beer sales. For more information, visit www.Anheuser-Busch.com.
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Copyright (c) 2006, The Telegraph, Nashua, N.H.
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BUD,
Source: The Telegraph
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