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Sunwin International Neutraceuticals Contracts Blue Chip Marketing &Amp; Communications to Launch North American Stevia Distribution Efforts

Posted on: Tuesday, 18 April 2006, 06:00 CDT

Sunwin International Neutraceuticals, Inc. (OTC BB: SUWN), an industry leader in the production and distribution of Chinese herbs, veterinary medicines and low calorie sweetener (Stevia) in China, announced today that its wholly owned subsidiary, Sunwin Stevia International Corp., has engaged Blue Chip Marketing and Communications to assist the company in marketing its Stevia to North American consumers. In February 2006, Sunwin announced an initiative to distribute Stevia in the North American consumer market.

Under the terms of the agreement, Blue Chip Marketing and Communications ("Blue Chip") will create and manage a comprehensive marketing campaign designed to introduce Stevia to the mass consumer market. The project will include: branding, logo, package design, consumer and retail research advertising, marketing, as well as consultation to establish a national retail distribution network. Blue Chip, based in Northbrook, Illinois and established in 1982, is a full-service marketing agency which represents several Fortune 500 U.S. and global brands.

Stevia, a low calorie, natural sweetener, also referred to as sweet leaf or sugar leaf is made from the leaves of plants belonging to the sunflower family, native to subtropical and tropical South America and Central America. The plants which produce Stevia can be found in semi-arid habitats ranging from grassland to mountain terrain. Stevia in its raw form is many times sweeter than sugar with virtually no calories. Since the passage of the Dietary Supplement Health and Education Act of 1994, Stevia can be sold legally in the United States as a dietary supplement. Even so, it can be found in many forms in most health-food stores, and is also incorporated into drinks, teas and other items all labeled as dietary supplements.

Major health food stores and nutritional stores have been selling Stevia in the United States for years. In the past several years, a significant number of major grocery chains have also started to market Stevia. Research indicates that sales of Stevia marketed through traditional grocery chains have increased between 100%-200% over the last two years, indicating a growing knowledge of the attributes of Stevia.

Mr. Stanton Kawer, Chairman and CEO of Blue Chip, stated, "As America is faced with finding solutions to our alarming growth rates of obesity and diabetes, Sunwin Stevia is positioned perfectly as the best choice for today's consumers. Additionally, research indicates that traditional grocery has recognized over $25 billion in health and natural purchases are going to outside channels. Sunwin is committed to educating those consumers that Stevia can be purchased at their neighborhood grocery, making it easier to incorporate healthy products as part of their regular shopping regiment."

Mr. Laiwang Zhang, Chairman and President of Sunwin International, commented, "Blue Chip represents many major U.S. brands. With assistance from Blue Chip, we believe Sunwin is well suited to accomplish its goal of becoming the number one seller of Stevia in the U.S. Sunwin believes Blue Chip's unique blend of expertise in the food and pharmaceutical industries is a prefect fit for our company. Blue Chip has a long and successful history of providing similar services with some of the largest companies in the United States."

Mr. Zhang concluded, "Our ambitious goal is to establish our Stevia brand as the preeminent alternative sweetener in the North American sweetener market. Entering the United States consumer market will be a significant challenge for our organization. Upon a review of the many accomplishments of Blue Chip, we believe we have assembled the right group to assist our company in working towards this goal."

About Sunwin International Neutraceuticals, Inc.

Sunwin International Neutraceuticals, Inc. (OTC BB: SUWN) is engaged in the areas of essential traditional Chinese medicine, 100% organic herbal medicine, neutraceutical products, low-calorie natural sweetener (Stevia), and veterinary medicines and feeds prepared from 100% organic herbal ingredients. As an industry leader in agricultural processing, Sunwin has built an integrated global firm with the sourcing and production capabilities to meet the needs of consumers throughout the world. Sunwin also makes such value-added products as specialty veterinary food ingredients and specialty feed ingredients. The Sunwin family works closely with consumers to provide a quality and a hybrid mix of agricultural products and services that meet growing demand. In 2002, Sunwin was recognized as one of the first 2,000 state-level companies that China authorized as the most important innovative high-tech pioneer businesses by the Chinese central government. In 2002, Sunwin was awarded as one of 2002 state-level biological product manufacturers in China. In 2003, Sunwin ranked as one of the top 50 companies of China Animal Related Health Care Product Pharmaceutical Industry. In 2003, Sunwin received an award as one of Shandong's Top-Ten Innovative, High-Tech Businesses by the Province Government of Shandong. For more info about Sunwin, please visit http://www.sunwin.biz

About Blue Chip Marketing and Communications

Blue Chip Marketing & Communications is a full-service agency specializing in consumer packaged goods, retail grocery, and health & wellness. Blue Chip is particularly recognized for its leadership in customer-marketing and patient recruitment for clinical trial marketing, as well its commitment to helping manufacturers and retailers understand the benefits of health and wellness marketing. Blue Chip's nine divisions include: Advertising, Co-Marketing, Health & Wellness, Media Management, Sales Promotions, Direct Marketing, Public Relations, Sponsorship Management, and Multi-Cultural Marketing & Promotions. Blue Chip clients include: Albertsons, Call One, Essential Patient Recruitment, Home Run Inn, Gorton's, Novartis Consumer Health Care, On-Cor Frozen Foods, Procter & Gamble and Stuart Weitzman. For more information about Blue Chip Marketing and Communications, please visit http://www.bluechipmac.com

Safe Harbor Statement

Certain of the statements set forth in this press release constitute "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the words "estimate,""project,""intend,""forecast,""anticipate,""plan,""planning,""expect,""believe,""will likely,""should,""could,""would,""may" or words or expressions of similar meaning. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the company's actual results and financial position to differ materially from those included within the forward-looking statements. Forward-looking statements involve risks and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the Company's limited financial resources, domestic or global economic conditions -- especially those relating to China, activities of competitors and the presence of new or additional competition, and changes in Federal or State laws, restrictions and regulations on doing business in a foreign country, in particular China, and conditions of equity markets. More information about the potential factors that could affect the Company's business and financial results is included in the Company's filings, available via the United States Securities and Exchange Commission.

 Contact:  Jimmy Glickstein Telephone: 1-877-China-57 Email: info@sunwin.biz

SOURCE: Sunwin International Neutraceuticals, Inc.

Source: MARKET WIRE

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