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New Research Available Tracking Public Opinion in Brazil on the Role of Companies and the Influence of Corporate Social Responsibility Issues Among Consumers

Posted on: Tuesday, 2 May 2006, 15:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c36423) has announced the addition of "Corporate Social Responsibility Monitor 2005 - Brazil" to their offering.

Annual report tracking public opinion in Brazil on the role of companies and the influence of CSR issues among consumers. The report is based on face-to-face surveys taken between November-December 2004 in the 8 largest cities of Brazil and explores concepts of CSR, assessments of companies and industries performance and CSR communication efforts, expectations about corporate role, and attitudes toward ethical consumption. The report compares key Brazilian data with similar information from neighboring countries.

Corporate Social Responsibility (CSR) Monitor is a global study conducted annually in over 20 countries, with approximately 1000 cases per country. It first took place in 1999.

The 2005 Brazilian study is the product of a partnership between the Canadian Research Institute GlobeScan, general coordinator of the study, and Market Analysis Brasil. The international data for this year and the past years that were taken as basis when analyzing tendencies were made available to the partner by GlobeScan. The Brazilian data from previous years were kindly made available by the fieldwork company, Gfk Indicator.

The 2005 Monitor explores the views, attitudes and behavior of customers in regards to corporate social responsibility. It offers diverse and strategic information so corporations can effectively navigate through this rapidly changing sea. It also offers vital information to guide effective actions in CSR and communication strategies in regards to social and environmental responsibility.

The topics in the 2005 edition include: definition of CSR by Brazilians (in comparison to the rest of the world), what is expected of the corporations in regards to CSR, evaluation of types of corporations and specific corporations in how well they fulfill their social and environmental responsibilities, opinions on the intervention of the State, receptiveness regarding CSR communication and the impact of partnerships, ethical consumerism and evaluation of segments of corporation that ought to improve their performance.

The following study also looks at segments of consumers in regards to the idea of social and environmental responsibility in Brazil and compares it to the average of the countries participating in the study. It begins by presenting the main findings of the 2005 study that have direct implications in corporate reputation, strategic CSR planning, risk management, choice of actions of CSR and communication efforts.

Key topics covered:

-- Defining CSR in Brazil and in the World

-- What Is Expected Of Companies

-- Operational vs. Citizenship Responsibilities: Which Changes have Taken Place and Which Can Be Expected?

-- Minimal and Maximal Criteria of Social Responsibility

-- International Perspective

-- Evolution in Brazil Since 2001

-- CSR Communication

-- Receptiveness Regarding Communication: Interest vs. Credibility

-- Understanding the Gaps in Credibility

-- The Position of Brazil in the World

-- A Closer Look into CSR Views

-- The Role of the State

-- A Nationalist View

-- Conscious Consumerism

-- Social Responsibility and the Shareholders

-- Evaluating the Companies

-- Types of Corporations That Ought To Improve In Regards To Social And Environmental Responsibility

-- Performance by Sector

-- Performance of Specific Companies

-- Corporate Actions and Reputation

-- Placing Priority on Actions of CSR: Enhancing the Reputation

-- Partnerships and the Effects on Reputation

-- Segments of Consumers In Terms Of CSR

Companies mentioned

-- Ambev

-- Azaleia

-- Banco do Brasil

-- BP/Amoco

-- Coca Cola

-- Fiat

-- Ford

-- Globo

-- GM

-- Light

-- McDonald's

-- Nestle

-- Nike

-- PepsiCo

-- Petrobras

-- SBT

-- Shell

-- Sony

-- Souza Cruz

-- Telemar

-- Volkswagen

-- Votorantim

-- Wal-Mart

For more information visit http://www.researchandmarkets.com/reports/c36423

Source: Business Wire

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