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Natural Harmony Foods Re-Brands Heart Healthy Product Line Under SoLean(R) Name

Posted on: Wednesday, 24 May 2006, 15:00 CDT

Natural Harmony Foods, Inc. (PINKSHEETS: NHYF), a producer and marketer of unique, natural protein foods, announced today that the company is re-branding its line of heart healthy soy-meat products under the new brand name SoLean(R). The company's management team believes this new name is more reflective of natural, lean meat as the line's primary ingredient and will appeal to a broader customer base.

Natural Harmony Foods' SoLean(R) brand products combine the taste and nutrition of real, natural meat -- raised without growth-promoting hormones and fed an all-vegetable diet -- with heart-healthy soy protein. SoLean(R) products are low in fat, saturated fat, calories and cholesterol, yet since meat is the first ingredient, they deliver a meaty taste and texture absent in soy-based foods.

SoLean(R) products are currently available in the meat department freezer cases at approximately 600 Publix supermarket locations across Florida, Georgia, Alabama, South Carolina and Tennessee. At present, the line consists of SoLean(R) Flame Broiled Beef Patties and Breakfast Pork Patties, with as many as three additional items expected to be added to the line within the next year.

"Natural Harmony Foods believes the new SoLean(R) name more accurately communicates the line's brand attributes and includes both consumers looking for soy-based alternatives as well as meat-oriented consumers looking to make healthier diet choices," said Sam Dewar, CEO and founder of Natural Harmony Foods. "The SoLean(R) name therefore caters to a broader consumer base and also is sufficiently reminiscent of the former SoyLean name that our current, loyal consumers will not be affected by the change."

About Natural Harmony Foods

Natural Harmony Foods, Inc. (PINKSHEETS: NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoLean(R) products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to search "NHYF" on www.pinksheets.com for current financial information on the company.

Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Important risk factors -- including but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new products and markets for these, and changes in our business strategies -- could cause actual results to differ from those contained in forward-looking statements.

 Investor Contact: Jesus Rodriguez 305.776.4535  

SOURCE: Natural Harmony Foods, Inc.

Source: MARKET WIRE

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