Windy City Exec Joins Sedgwick Rd. As Associate Media Director; Agency Staffs Up to Handle New Clients
Posted on: Tuesday, 8 August 2006, 12:00 CDT
Sedgwick Rd. has hired Carrie Ingersoll as associate media director, providing experience and depth to the company's media department and helping the agency staff up to meet the marketing needs of new clients 21st Century Insurance and Digeo. An 11-year media veteran, most recently working for Starcom Worldwide in Chicago and Los Angeles, Carrie will report to Sedgwick Rd.'s media director, Carolyn Yasui.
Over her career, Carrie has played a key role in developing the media strategies of numerous renowned organizations, including Walt Disney Corporation, the U.S. Army, Coors Brewing Company and Smirnoff Ice. Her experience includes working closely with clients and partners to maximize the effectiveness of advertising through strategic media planning.
Media involvement in the strategic planning and creative development processes is a hallmark of Sedgwick Rd. By incorporating the unique perspectives of multiple marketing disciplines, such as media planning and strategic development, Sedgwick Rd. is able to concept and execute advertising programs that are uniquely effective, leveraging both traditional and non-traditional elements.
"Carrie's willingness to lead by example and elevate the effectiveness of an entire media planning team is obvious," said Yasui. "We expect her to be a valued asset for our existing clients and to help us attract new clients who need strategic media counsel to maximize their advertising efforts."
About Sedgwick Rd.
Sedgwick Rd., a subsidiary of IPG located in Seattle's SoDo district, provides award-winning creative, brand development, digital services, public relations, and media planning and buying services. Sedgwick Rd. serves as the agency of record, a roster shop or a project shop for companies including Tower Records, Redhook Ale Brewery, the Seattle Storm, Krispy Kreme/Icon LLC, the Seattle Art Museum, Converse, Marshall Field's, Digeo, Nintendo and 21st Century Insurance. Sedgwick Rd. is located at 1741 First Ave. South, Seattle, WA 98134, www.sedgwickrd.com.
Source: Business Wire
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