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Long Beach International City Bank Marathon Athletes and Spectators 'Chill Out' With Icelandic Glacial

Posted on: Tuesday, 3 October 2006, 12:00 CDT

LONG BEACH, Calif., Oct. 3 /PRNewswire/ -- International City Racing is proud to announce Icelandic Glacial spring water, now distributed locally by Anheuser-Busch, as the official water sponsor of the 2006 Long Beach International City Bank Marathon to be held on Sunday, October 15, 2006. In addition to providing water for 18,000+ participating athletes at 22 "Chill Out" zones throughout the courses and at the finish line festival, 2,000 marathon volunteers will also enjoy the clean, refreshing taste of one of the world's naturally purest waters direct from Iceland's Olfus Spring. Race spectators will also have the opportunity to cool off with Icelandic Glacial by purchasing a bottle at various locations throughout and after the race.

"We're thrilled to have Icelandic Glacial on board as our official marketing partner and water sponsor," said Bob Seagren, CEO of International City Racing. "It's a real treat for us to provide the athletes with a quality, pure water that will keep them hydrated throughout the race and offer cool refreshment at the finish line."

The event will see Icelandic Glacial heavily promoted along the race route and at all official water stations, with banners and other promotional elements in addition to water sales to the general public. The event will also provide a perfect platform to reinforce the brand's strong showing in the U.S. this year.

Icelandic Glacial COO Patrick Racz commented, "To be involved with an event of this scale and growth is hugely exciting for us. There is a very natural fit for Icelandic Glacial with running, and the sponsorship presents a fantastic opportunity for Icelandic Glacial to connect with our target audience, raising brand awareness and offering further support to our retailers in the area."

One of the newest and purest super-premium bottled waters available to consumers -- with 68ppm total dissolved solids (TDS), Icelandic Glacial is receiving rave reviews for its crisp, clean taste and award-winning bottle design.

The source of this legendary water is Iceland's Olfus Spring, a naturally replenished catchment zone formed over 4,500 years ago during a massive volcanic eruption. Shielded from pollution by an impenetrable barrier of lava rock, this underground spring is one of the largest in the world, extending out under the ocean bed and covering approximately 200 square miles. Each square, 3-D, ice-cap-shaped bottle of Icelandic Glacial features one of four Icelandic landscapes on one of 16 bottle designs. The likelihood of having six identical bottles in a row on the store shelf has been calculated at a million to one.

Unexposed to outside air until the first time you open the cap, Icelandic Glacial is a refreshing taste of everyday luxury while at work, in the gym or on the go.

For more information about Icelandic Glacial, visit http://www.icelandicglacial.com/ .

About the Long Beach International City Bank Marathon: An estimated 18,000 plus competitors from across the nation and approximately 20 foreign countries are again expected to participate in the 22nd Long Beach International City Bank Marathon, Half-Marathon, Marathon Bike Tour, 5K Run/Walk and Kids 1 Mile Fun Run on Sunday, October 15th. The Convention Center in Long Beach hosts the two-day Yellow Book Health & Fitness Expo with over 30,000 expected to attend. Additionally, approximately 30,000 will attend the Michelob Ultra Beach Party Finish Line Festival on the Marina Green on Shoreline Drive. Current event sponsors for 2006 include: title sponsor, International City Bank; title sponsor of the Heath & Fitness Expo, Yellow Book USA; and corporate sponsors JetBlue Airways, KTLA/WB, Saturn, EAS, Long Beach Memorial Medical Center and Millers Children's Hospital, Icelandic Glacial, the Hyatt Regency Long Beach, Michelob Ultra, the Long Beach Convention and Visitors Bureau, the Aquarium of the Pacific, the Downtown Long Beach Associates, KABC 790 Talk Radio, Buono's Pizzeria and REI. The event has by grown by more than 25 percent each year over the past five years and is the largest fall marathon in southern California.

About International City Racing: Led by Olympic Gold Medalist Bob Seagren, International City Racing, Inc. (ICR) specializes exclusively in the development, management and implementation of endurance, health and fitness events. In addition, ICR also provides race management for other events, including the Dana Point Turkey Trot for the Dana Point Chamber of Commerce. In it's 28th year, and with over 9,000 participants, The Dana Point Turkey Trot is one of the largest Thanksgiving Day runs in the nation.

For more information on the 22nd Annual Long Beach International City Bank Marathon, visit the website http://www.runlongbeach.com/ or call 562-728-8829.

Icelandic Glacial

CONTACT: John Parks of ICR, +1-562-728-8829, ext. 5, orjparks@runICR.com , or Kristen Lunsford of Kohnstamm Communications forIcelandic Glacial, +1-651-789-1269, or kristen@kohnstamm.com

Web site: http://www.icelandicglacial.com/http://www.runlongbeach.com/

Source: PRNewswire

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