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Research and Markets: Building Brand Equity in the Molecular Biology Market - Over 1,500 Life Scientists Surveyed

Posted on: Thursday, 23 September 2004, 06:00 CDT

DUBLIN, Ireland, Sept. 23 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/) has announced the addition of Building Brand Equity in the Molecular Biology Market to their offering

Establishing strong brand equity must be a central goal of any supplier's corporate strategy.

Based on a 19-question survey of over 1,500 life scientists, Building Brand Equity in the Molecular Biology Market is designed to help marketers understand what factors play into a scientist's decision to choose one supplier over another when purchasing molecular biology products.

For an in-depth look at the market, the results are analyzed both in aggregate -- molecular biology products as a whole -- and by individual segment based on the following ten product categories:

- cDNA Synthesis and Cloning Products

- DNA Microarray Analysis Products

- Enzymes

- Nucleic Acid Blotting, Labeling, Hybridization and Detection Products

- Nucleic Acid Electrophoresis Systems, Standards and Reagents

- Nucleic Acid Purification Products

- PCR and RT-PCR Products

- Protein Analysis and Purification Products

- RNAi Products

- Sequencing, Genotyping and Fragment Analysis Products

Additionally, this report thoroughly examines the relationship between product attributes, supplier attributes, satisfaction and loyalty, as well as the characteristics associated with corporate brands of life science suppliers.

By helping executives understand where leading suppliers are positioned in the market, this report will better enable companies to refine their current strategies and develop more effective marketing communications.

For ten individual product categories, as well as the molecular biology market as a whole, the major objectives of this report are as follows:

- Understand the frequency of use of molecular biology products and

identify which companies are most strongly associated with ten

individual product categories

- Determine budget allocations for molecular biology products and

anticipated growth over the next year

- Assess customer satisfaction with key attributes of molecular biology

products

- Identify from whom researchers are buying, and which suppliers are

preferred

- Recognize which supplier attributes are of greatest importance and

identify where supplier performance falls above or below the

expectations of their molecular biology customers

- Determine the characteristics most closely associated with corporate

brands in the molecular biology market

- Evaluate the level of customer loyalty towards, and satisfaction with,

suppliers

- Measure the overall brand equity of leading molecular biology suppliers

based on customer perceptions of corporate brand image and brand

strength.

For more information visit http://www.researchandmarkets.com/reports/c5286

Laura Wood

Senior Manager

Research and Markets

press@researchandmarkets.com

Fax: +353 1 4100 980

Photo: http://www.newscom.com/cgi-bin/prnh/20040820/RESEARCH

Research and Markets

CONTACT: Laura Wood, Senior Manager, Research and Markets,press@researchandmarkets.com, Fax: +353-1-4100-980

Web site: http://www.researchandmarkets.com/

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