May 2, 2007
The Press-Enterprise Teams With High School Students to Help Local Forests
The Press-Enterprise encourages area high school students to help the local environment by sharing their memories online in the High School Insider (HSI) virtual yearbook, at http://hsi.pe.com. For every student entry, The Press-Enterprise Co. will donate $.50 per signature, $1.00 per photo and $2.00 per video up to $20,000 to Greenthumbs, a San Bernardino National Forest Ecological Restoration Program.
"The idea came from our desire to do something different this year in covering high school graduations," said Nels Jensen, director of online strategy and content development. "Plus HSI had a great first year, with more than 2 million page views, so it made sense to link the two together. This is a way to thank high school students for visiting HSI and give them a chance to help the environment."
The Press-Enterprise chose Greenthumbs to raise awareness of the forests and plant-life destroyed in recent fires. The restoration of these areas is important to maintain our local ecosystem by improving habitat for wildlife and watershed conditions in the forest. The revival of these areas is a relevant cause for younger generations to become aware and involved.
Greenthumbs is a group of local volunteers that meet at least once a month to work in the Big Bear Ranger Station's Native Plant Nursery. The volunteers collect seeds, work in the nursery, plant seedlings in the forest and assist in mulching, watering and weeding sites to aid in healing damaged land.
About the Press-Enterprise Company
The Press-Enterprise Company, a Riverside-based subsidiary of Belo Corp., is a multimedia company serving Inland Southern California. The Company publishes news and information in print and online via The Press-Enterprise, the region's largest daily newspaper with 182,000 daily circulation; PE.com, the region's largest local online Web site; and, more than thirty micro-local community-based Web sites. Other print and online products include: The Business Press, a weekly business journal; La Prensa and El D, weekly Spanish-language newspapers serving the region's diverse Hispanic community; and, the advertising publications PE.homes Magazine, PE.cars Magazine, PE.wheels Magazine, PE.jobs Magazine and Savings Express.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,100 employees and $1.6 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, the Mid-Atlantic and Rhode Island. Belo owns 20 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, and the fast-growing Hispanic market, including Quick and Al Dia in Dallas/Fort Worth, and El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at www.belo.com or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.
Contact: Nels Jensen 951-368-9413 Contact via http://www.marketwire.com/mw/emailprcntct?id=00D75C728FEF49F1
SOURCE: The Press-Enterprise