MultiVu Video Feed: The Coca-Cola Company Pledges to Replace the Water It Uses In Its Beverages and Their Production
Posted on: Tuesday, 5 June 2007, 00:00 CDT
Multi-year Partnership Announced with WWF to Conserve and Protect Freshwater Resources
The Coca-Cola Company has pledged to lead its global beverage operations, including those of its franchise bottlers, to replace the water it uses in its beverages and their production. The Company will focus its actions in three core areas:
1) reducing the water used to produce its beverages 2) recycling water used for beverage manufacturing processes 3) replenishing water in communities and nature.
The pledge was announced on June 5th, World Environment Day, at the annual meeting of WWF in Beijing, China, where the Company launched a multi-year partnership with WWF to conserve and protect freshwater resources. This $20 million (US) commitment from The Coca-Cola Company to WWF will be used to help conserve seven of the world's most important freshwater river basins, support more efficient water management in its operations and global supply chain, and reduce the Company's carbon footprint.
For more information about The Coca-Cola Company, please visit: http://www.thecoca-colacompany.com/
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NEWS: The Coca-Cola Company Announces Major Corporate Commitment and Partnership With World Wildlife Fund (Wwf) to Conserve and Protect Fresh Water Around the World
FORMAT: B-roll and Soundbites
ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/28447/consumer.html
SOUNDBITES: * Jeff Seabright, Vice President, Environment and Water Resources, The Coca-Cola Company * Greg Koch, Managing Director of Global Water Stewardship, The Coca-Cola Company * Carter S. Roberts, President and Chief Executive Officer, WWF-US * Suzanne Apple, Vice President for Business and Industry, WWF-US B-ROLL INCLUDES: * The Coca-Cola Company franchise bottling plants and freshwater river basins VIDEO PROVIDED BY: The Coca-Cola Company
Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3
Video: http://www.prnewswire.com/broadcast/28447/press.html
The Coca-Cola Company
CONTACT: FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVuMedia Relations, 1-800-653-5313 EXT. 3
Web site: http://www.thecoca-colacompany.com/
Source: PRNewswire
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