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Now Available on a Dell PC Near You -- Iron Man

Posted on: Tuesday, 30 September 2008, 13:00 CDT

Dell announced today the next era in personalization of the PC with the launch of its inaugural pre-loaded movie service. Starting today, coinciding with the DVD release, Dell's movie selection premieres with one of the top grossing films of 2008 - Iron Man from Paramount Pictures and Marvel Entertainment. For the first time, consumers have the power to customize select Dell desktops and laptops with exclusive pre-installed movie bundles to enjoy personalized entertainment right out of the box.

Through www.dell.com/movies for $20.00, Iron Man fans can order a special digital edition with a bonus featurette pre-loaded on select Inspiron, Dell Studio, and XPS laptops and desktops. With this feature, Dell is easing the process of acquiring digital entertainment for consumers by installing premium content factory-direct to PCs.

"Paramount Digital Entertainment is excited to be working with Dell to offer consumers great movie content like Iron Man and other movie packages through Dell's powerful distribution and personalization platform," said Malik Ducard, Paramount's vice president of digital distribution for North America. "Our respective businesses answer to the consumer, and we are pleased to do just that with such an innovative and forward-thinking company."

"Dell continues to create ways to express an individual's personal style through the devices they choose," said Tim Bucher, Dell's vice president of consumer content and services. "By teaming up with entertainment industry icons like Paramount Digital Entertainment to deliver pre-loaded entertainment content like Iron Man, we continue to raise the bar in offering unmatched choice, value and design that catches the eye as well as the imagination."

Movies like Iron Man are now immediately accessible from a Dell computer desktop or laptop -- no DVDs or downloads required. Dell plans to expand future entertainment selections and will continually refresh its offerings to include the most exciting Hollywood blockbuster and perennial classic movies. More information about the Dell Movies is available at www.dell.com/movies.

For more information, please visit:

www.dell.com/movies

www.paramount.com

www.marvel.com

www.ironmanmovie.marvel.com

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

Dell Inspiron, and Dell Studio are trademarks of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.

About Paramount Digital Entertainment

Paramount Digital Entertainment (PDE) is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, virtual worlds and emerging technologies.

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

Source: Business Wire

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