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Nintendo To Drop Wii Pricing

Posted on: Thursday, 24 September 2009, 06:10 CDT

According to several technology blogs, Nintendo Co. Ltd may be slashing the price of its Wii video game console to $200, starting this weekend.

Reuters reported that no Nintendo spokesman was immediately available to comment about the reports, which appeared on blogs by Kotaku and Engadget.  According to the blogs, the new price will take effect on September 27 at retail stores.

Nintendo would be the last among the other top video game console makers to cut the price of their latest products.

Microsoft Corp. and Sony Corp. both dropped the prices of their top end consoles by $100 last month. 

Sony Computer Entertainment of America Chief Executive Jack Tretton told Reuters in an interview on Wednesday that the sales of the PS3 jumped after the price cut.

A Nintendo spokesman said the company had no plans for a price cut after Microsoft dropped its prices on August 27.

According to research group NPD, video game industry sales have slumped over the past six months, and hardware sales in August declined by 25 percent.

Analysts have said the drop in sales is due to the lack of spending by consumers being hit by the tough economy.  Long awaited new releases from popular titles like "Halo," "Guitar Hero" and "Call of Duty" are expected to also boost sales in the coming months.

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Source: RedOrbit Staff & Wire Reports

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User Comments (2)

2. Posted by Bob on 10/02/2009, 08:24
wii are gay this is what they get for trying to take over the PlayStation industry
1. Posted by Jared Boreto on 09/25/2009, 13:25
This is definitely a good idea on Nintendo's part. The price cut will come together with the new Wii Sports Resort bundle, and New Super Mario Bros come Fall. The only thing they need to do more of is internet promotions. This one here, check the link for details, is good, but Nintendo needs to do more for individual games too to boost sales. http://www.gamesncs.com/rd_p?p=192108&t=9528&a=13190-wii&gift=3679

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