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Kennedy Space Center Shuttle Launch Experience Designed By BRC Imagination Arts Wins Thea Award

Posted on: Wednesday, 14 November 2007, 15:00 CST

BRC Imagination Arts, one of the world's leading creators of educational, entertainment, and brand experiences, today announced that the Shuttle Launch Experience at Kennedy Space Center Visitor Complex (http://www.kennedyspacecenter.com/index.asp) has won a Thea Award for Outstanding Achievement (AOA) in the Attraction category.

The TEA (http://www.teaconnect.org/) a non-profit association representing the world's leading creators, developers, designers, and producers of compelling places and experiences, announced a total of only 15 Thea AOA winners for excellence in museums and attractions around the world. Internationally recognized as the equivalent of an Oscar for the industry, the Thea Awards bring recognition to achievement, talent, and personal excellence within the themed entertainment and experience design industry worldwide, with more than 10 competitive categories. This is the 12th Thea Award given to a BRC Imagination Arts project, and one of more than 250 international awards during BRC's 25 year history.

The only authentic depiction of a NASA shuttle launch, Shuttle Launch Experience was designed with direct input from NASA and numerous shuttle astronauts, and is the most realistic space shuttle simulation available that everyone--from families to space enthusiasts--can enjoy without actually going into space.

"Our mission was to re-create all the true sensations and excitement of a space shuttle launch, and the Thea Award is further confirmation we've done just that," said Bob Rogers, CEO and founder, BRC Imagination Arts. "Audiences continue to be delighted by the Shuttle Launch Experience, evidenced by the fact that paid attendance at the Kennedy Space Center is up more than 13 percent since its opening on May 25, compared to the same period a year before."

The $60 million, 44,000 square foot Shuttle Launch Experience is the most technologically advanced attraction ever created at NASA's Kennedy Space Center Visitor Complex and includes immersive exhibits and the centerpiece simulator that accommodates up to 1,500 passengers per hour. A team composed of astronauts and NASA experts partnered with the experience design vision and talent of BRC to conceive, design, and deliver an authentic simulation attraction like no other in the world. State-of-the-art motion technologies and special effects immerse visitors in the incredible sensations of a shuttle launch--all the sights, sounds, visceral feelings, and emotions of blasting into space, accelerating from zero to 17,500 mph in just over eight minutes.

With a world-class team of designers, project managers, and production staff, BRC is one of the most respected and creative experience design companies in the world, reinventing the way its clients educate, entertain, and inspire visitors of all ages. Renowned for its "Showmanship Meets Scholarship"™ approach to design, BRC combines innovative story telling with the state-of-the-art technology and special effects techniques of themed entertainment, Hollywood, and Broadway.

ABOUT BRC IMAGINATION ARTS

Founded in 1981, BRC Imagination Arts is the leader in the design, creation, and production of innovative and immersive educational, entertainment, and brand experiences. BRC projects have consistently exceeded the expectations of clients and visitors, and have a proven track record of economic sustainability and the industry's best record for on time, on budget performance. BRC clients include Abraham Lincoln Presidential Museum, Adler Planetarium, Disney, Ford Motor Company, General Motors, NASA, Universal Studios, and The Empire State Building. With offices in California, The Netherlands, and the United Kingdom, BRC has been honored with over 250 international awards for creative excellence including two Academy Award nominations, and 12 Thea Awards for Outstanding Achievement in themed entertainment. The company is currently engaged in major projects in the United States, Europe, and the Middle East. For more information, visit www.brcweb.com.

Source: Business Wire

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