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Alienware Creates First-Ever Star Wars PC

Posted on: Monday, 2 May 2005, 15:00 CDT

New Alienware Aurora: Star Wars Edition Systems Feature Dark Side and Light Side Case Designs, Exclusive Star Wars Content, and AMD Athlon(TM) 64 FX-55 Processors

Alienware(R), the leading manufacturer of high-performance desktop, notebook, media center and professional computing systems, announced the availability of the new Alienware Aurora(TM): Star Wars(TM) Edition, the first-ever officially licensed Star Wars PC. Aurora: Star Wars Edition systems are based on AMD Athlon(TM) 64 FX-55 processors and packed with exclusive Star Wars content such as desktop skins, fan club membership, and movie soundtrack samples. The systems are available in two extraordinary versions, Dark Side and Light Side, which feature breathtaking Star Wars artwork on the cases.

The Dark Side version of the Aurora: Star Wars Edition system features a case design that captures the imposing presence of Darth Vader and the rest of the evil Imperial forces in lifelike detail. Showcasing an equally impressive case design, the Light Side system beautifully displays the vivid images of Obi-Wan Kenobi, Yoda, Luke Skywalker and the other heroic figures of the Star Wars galaxy in full action. The Light Side system further enhances the Star Wars experience by including a highly unique Jedi wallpaper and desktop skin, while the Dark Side system counters with an exclusive Imperial wallpaper and desktop skin that deliver the unmistakable look and feel of the Dark Side.

Both versions of the Aurora: Star Wars Edition come bundled with numerous exclusive items such as free membership to the official online Star Wars fan club, Hyperspace, and Sony Star Wars Video Journey samples, which include sample music from the movie soundtrack. Powered by highly advanced AMD Athlon 64 FX-55 processors, Aurora: Star Wars Edition systems supply the type of performance to match the Star Wars legacy, featuring next-generation innovations like NVIDIA SLI(TM) graphics technology and PCI Express technology. Alienware is also giving fans the once-in-a-lifetime opportunity to receive a free Aurora: Star Wars Edition system by entering to win at http://www.alienware.com/winsw.

"Star Wars indisputably ranks as one of the most popular movie franchises of all time, yet had never been featured on a PC, so Alienware worked with Star Wars to fill that void once and for all," said Robert Lusk, vice president of sales and marketing for Alienware. "The result of this collaboration, the Aurora: Star Wars Edition, offers an irresistible mix of both visual appeal and power that is sure to make an unforgettable impression on Star Wars fans and computer enthusiasts alike."

"Lucasfilm has collaborated with Alienware to develop a PC that any Star Wars fan could embrace," said Casey Collins, director of domestic licensing. "The Alienware Aurora: Star Wars Edition finally gives fans the opportunity to proudly display exhilarating designs of their favorite Star Wars characters on a platform that will satisfy all of their computing needs."

"Prepare for the jump to hyper-speed -- the Aurora: Star Wars Edition PC comes equipped with the same intergalactic AMD64 technology that provided the force behind the Force in Star Wars: Episode III," said John Morris, Marketing Manager, AMD. "Alienware, AMD, and Star Wars have formed a rebel alliance to provide the ultimate high-performance PC for the Star Wars fan."

About Alienware

Alienware manufactures high-performance desktop, notebook, and media center systems and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States, Europe, Australia and New Zealand, and will soon be offered in other locations around the Pacific Rim. For more information, please visit http://www.alienware.com/swpr or call 1-800-ALIENWARE (254-3692).

Source: Business Wire

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