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World Waits in Anticipation As the Space Shuttle Discovery Prepares to Launch

Posted on: Thursday, 14 July 2005, 15:00 CDT

NEW YORK, July 14 /PRNewswire/ -- In what appears to be the most anticipated shuttle launch in the past decade, the world watches and waits for the space shuttle Discovery to embark on the 114th Space Mission - dubbed "The Return to Space." The first shuttle launch since 2003, many pundits speculate that the success or failure of this mission may decide the future of the U.S. Space Program.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050714/NYTH129 )

*Number of mentions in top U.S. publications during the two weeks prior and one week following the date of each shuttle launch. In the case of the 114th Space Mission, the data reflects the number of media mentions between the dates 7/1/05-7/14/05.

Pre-Launch Coverage of NASA Space Missions -- 114th Space Mission, July 2005 (Discovery) - 415 media mentions -- 113th Space Mission, January 2003 (Columbia) - 106 media mentions -- 112th Space Mission, November 2002 (Endeavour) - 129 media mentions -- 111th Space Mission, October 2002 (Atlantis) - 98 media mentions -- 110th Space Mission, June 2002 (Endeavour) - 101 media mentions -- 109th Space Mission, April 2002 (Atlantis) - 115 media mentions

The Factiva Media Visibility Index (SM) provides a quantitative snapshot of the media's most widely covered people, places, events or topics within a given time frame.

Compiled by Factiva(R), a Dow Jones and Reuters Company, the Factiva Media Visibility Index enables the media to see an accurate snapshot of the subject being covered. Factiva's award-winning search tools weed out the extraneous press mentions that are not timely or are irrelevant to the searched subject. The Factiva Media Visibility Index specifically searches Factiva's unrivalled collection of more than 9,000 authoritative global news sources, including The Wall Street Journal, the Financial Times(TM), Dow Jones and Reuters newswires and the Associated Press.

For additional research requests regarding the 114th Space Mission or to learn more about the Factiva Media Visibility Index, contact: Shannon Sullivan, Factiva, 609-627-2312, shannon.sullivan@factiva.com or Jessica Schweitzer, Hill & Knowlton, 212-885-0388, jessica.schweitzer@hillandknowlton.com.

About Factiva(R)

Factiva, a Dow Jones & Reuters Company, provides essential business news and information together with the content delivery tools and services that enable professionals to make better decisions faster. Factiva's unrivalled collection of more than 9,000 authoritative sources includes the exclusive combination of The Wall Street Journal, the Financial Times(R), Dow Jones and Reuters newswires and the Associated Press, as well as Reuters Fundamentals, D&B(R), and Bureau van Dijk company profiles.

Factiva's innovative, XML-based and Web services-enabled technology platform provides access to this rich content collection via Factiva's role-specific products or through customized enterprise, group or personal solutions. Executives, information professionals, marketers, salespeople, and other professionals can easily monitor and understand the latest news, market trends, and business challenges relevant to them -- directly from the Microsoft(R) Office and job-specific applications they use every day. To learn more about Factiva, please visit the Web site at http://www.factiva.com/ .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050714/NYTH129AP Archive: http://photoarchive.ap.org/AP PhotoExpress Network: PRN4PRN Photo Desk, photodesk@prnewswire.com

Factiva

CONTACT: Shannon Sullivan, Factiva, +1-609-627-2312,shannon.sullivan@factiva.com; or Jessica Schweitzer, Hill & Knowlton,+1-212-885-0388, jessica.schweitzer@hillandknowlton.com, for Factiva

Source: PRNewswire

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