Kids Say 'Keep Pluto the Ninth Planet!' in Discovery Channel Store Survey
Posted on: Monday, 18 September 2006, 15:00 CDT
SILVER SPRING, Md., Sept. 18 /PRNewswire/ -- The votes are in and the kids of America have spoken -- Pluto should stay the ninth planet in our solar system. The Discovery Channel Store survey, conducted August 30 - September 6, 2006, was decisive with "Planet Pluto" proponents registering their opinion by a wide 6-to-1 margin.
The unofficial survey generated more than 15,000 votes in Discovery Channel Stores and on Discoverystore.com. More than 13,000 were cast in favor of Pluto remaining in the family of nine planets, compared to just under 2,000 who voted to give Pluto the boot.
Frank Rosales, president of Discovery Commerce, said, "Despite the change in Pluto's 'official' status, this vote proves that it is clearly a sentimental favorite of kids and adults alike."
Dr. Frank Millis, Director of the Lowell Observatory, which is home to the Discovery Channel Telescope, notes that Pluto's new status opens the door for further exploration and, perhaps, more discoveries.
"The news on Pluto is something of a new beginning," Dr. Millis said. "We are on the brink of a whole new age of exploration beyond Neptune. It was believed that area was empty. We now know it is populated by countless objects and learning more about it will be an enormous time of growth and fun in space observation."
Building on Discovery's reputation for producing outstanding science programming, the Discovery Channel Store has become a leading seller of engaging astronomical products, from books and DVDs, to toys and telescopes. Discovery's merchandise assortment offers something for nearly every level of interest -- from novice stargazers to seasoned enthusiasts.
Discovery Retail, a unit of Discovery Commerce, is part of Discovery Communications, Inc. the leading global real-world media company. Discovery's retail holdings include a nationwide chain of more than 100 Discovery Channel Stores, a robust online shopping business -- Discoverystore.com, and the Discovery Channel Store Catalog.
Discovery Retail
CONTACT: Pamela Rucker of Discovery Retail, +1-240-626-4110,Pamela_rucker@discovery.com
Web site: http://www.discovery.com/http://discoverystore.com/
Source: PRNewswire
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