Vega Fuels Leukemia Fundraising Efforts of Fireflies West

September 14, 2012

55 Cyclists Ride for Charity from San Francisco to Los Angeles Powered by Plant-Based Vega Sport

BURNABY, BC (PRWEB) September 14, 2012

Vega, creator of award-winning, premium plant-based natural health and performance nutrition products, fuels the leukemia research fundraising efforts of cycling team Fireflies West. With a goal of raising $120,000 for the City of Hope Hospital in Southern California, the 55-cyclist Fireflies West team departs from San Francisco, biking 550 miles to Los Angeles, from September 14 to 19. Vega Sport products will provide the entire team 6 full days of riding fuel to help them reach their distance and fundraising goals.

Brendan Brazier, professional Ironman tri-athlete and bestselling author on performance nutrition, formulated Vega Sport to help athletes challenging themselves prepare, sustain and recover with exceptional plant-based nutrition. Fueled by his passion for the powerful role that nutrition can play in sports performance, Brendan Brazier developed Vega Sport based on three key principles of sport nutrition: nutrient density, nutrition timing and speed of recovery.

“Achieving optimum, life-long health and peak performance through alkaline-forming, plant-based nutrition has always been my personal priority–sharing this natural route to wellness is my main motivation for creating the Vega line,” says Brendan. “I hope this inspiring group of cyclists will remain energized, strong and in great health throughout their fundraising journey.”

For more information, please visit http://www.myvega.com.

About Vega

Vega (marketed since 2001 by Sequel Naturals) creates award-winning, premium, plant-based nutritional supplements on the cutting edge of the natural health and performance products industry. Formulated by Brendan Brazier–vegan, professional Ironman triathlete and best-selling author on plant-based nutrition–Vega´s purpose-driven, sustainability-focused nutritional products are internationally-recognized. Good for your body and the planet, Vega is the clean, plant-based choice to fuel your healthy, active lifestyle–without compromise. For more information, please visit http://www.myvega.com, join Vega on Facebook at http://www.facebook.com/vegafanpage or follow @VegaTeam on Twitter.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/9/prweb9898619.htm

Source: prweb

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