ZOZI Expands Beyond Local Experiences and Travel Getaways, Announces New Ecommerce Strategy Focused on Outdoor Gear, Apparel
The leader in experience matures beyond flash-sales and introduces original priced items with launch of newly designed experiential marketplace featuring local experiences, travel getaways and as of today, gear from trusted brands including Salomon, New Balance, Patagonia Footwear, and more
San Francisco, CA (PRWEB) December 14, 2012
ZOZI, the most trusted brand in experience and adventure, today announced the launch of outdoor gear and apparel from the world´s leading outdoor and active lifestyle brands including Salomon, New Balance, Patagonia Footwear, adidas Outdoor, Timbuk2, Sugoi and others (with hundreds of additional premium brand partners to launch in 2013).
The new retail strategy is the latest addition to ZOZI´s newly designed marketplace, which already offered local experiences across 26 cities in the US and Canada, travel getaways around the world, and exclusive celebrity-guided adventures via ZOZI Gurus. In response to customer demand, the new marketplace will now offer a much broader selection of products across all business lines, which will be a mix of both original-priced and sale items, as opposed to the flash sales-only model that the company launched with in 2010.
“The heart of our company has always been about connecting people to the spirit of adventure so that they can get out there and experience all this world has to offer,” said TJ Sassani, CEO, ZOZI. While we continue to see strong growth in our local experience and travel getaway product lines, which will still be core to our long-term strategy, our customer purchase data indicates that our new retail business will be our largest yet. Our vertically-focused ecommerce platform sits innovatively at the nexus of inspiration, commerce, and technology. We´ve uniquely introduced the inspiration element in January of this year via ZOZI Gurus (celebrity experts); commerce includes local experiences, travel getaways, and now, gear; and we´re excited to make an announcement in Q1 regarding our long-term technology strategy.”
Because of ZOZI´s unique position in the experiential market, revenue growth continues to be very strong with more than 7X growth in 2011, 2.5X growth in 2012, and even greater growth planned in 2013, thanks in part to the newly launched retail gear strategy. ZOZI has announced more than $10M in venture funding to date from investors including the Pritzker Family, Launch Capital, 500 Startups, Forerunner Ventures, ZIG Capital, and others.
ZOZI is the most trusted brand in experience and adventure and innovatively sits at the nexus of inspiration, commerce and technology. On ZOZI, you can discover and book unforgettable experiences that are around the corner, or around the world and find the GEAR needed to GET OUT THERE. Each experience featured on the site is curated by a team of in-house experts; such as full-moon kayaking, wine tasting and vineyard touring by bike, surfing and relaxing in a private coastal villa, skiing the Sierra backcountry with Olympic Gold Medalist Jonny Moseley, and more. ZOZI is headquartered in San Francisco. For more information, visit http://www.zozi.com.
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