Mobile Site Revamp Yields 42% Conversion Rate Increase
Sports Unlimited Relaunches Mobile Site, with New Responsive Design Checkout Solution from Unbound Commerce
Boston, MA (PRWEB) July 18, 2013
Unbound Commerce is pleased to announce mobile site performance results, following an enhancement project and June 4 relaunch for client Sports Unlimited. In addition to significant UI flow enhancements, the mobile site now features Unbound’s new Responsive Design Checkout Solution, so ecommerce features like PayPal are formatted automatically for mobile consumers.
In the 38 days since the newly-enhanced site launched, as compared to the previous 38 days, mobile commerce revenue increased +36% and conversion rates jumped +42%. During this period, mobile site traffic was up 6%, indicating that the site enhancements were responsible for the lion's share of the revenue and conversion lift.
“The main goal of the redesign was to add new features and give the mobile site a face-lift. The mobile site's header, homepage, category pages, product detail pages, search, and checkout were all redesigned, with an eye for improving conversion. Category pages were updated, MyBuys dynamic recommendations added, and social share buttons built in,” said Mike Neff of Sports Unlimited.
Additionally, Unbound’s new Responsive Design Checkout Solution means the 5-step mobile checkout process was decreased to 3 steps and, for the first time, PayPal is offered as a mobile payment option, at checkout.
“The design enhancements, combined with this unique new way to build the cart and checkout flow, seems to have had a dramatic impact and we are blown away by these numbers,” said Srinivasarao Nandiwada, Unbound Commerce CTO and Co-Founder. “By combining a responsive design checkout with our proven API-integration build methodology, we have created a hybrid solution to harness responsive technology, while still delivering a mobile site built from "whole cloth", specifically for the mobile audience,” he added.
About Sports Unlimited
Sports Unlimited is a family owned, full line Internet sporting goods retailer, with a central office located in Harleysville, PA. Founded in 1983, the company opened our signature brick and mortar store in the Plymouth Meeting mall just outside of Philadelphia. For the next twenty-five years, we served our community as an independent sporting goods retailer with a focus on outstanding customer service and product knowledge. In 1998, we put our catalog online and entered the .com world! Since establishing our site, Sports Unlimited has experienced exponential growth in the variety of merchandise we offer as well as in the amount of customers we serve. For additional information, please visit http://www.SportsUnlimitedInc.com.
About Unbound Commerce
Unbound Commerce is the industry’s #1 provider of mobile commerce solutions, for Retailers seeking to reach their customers anytime and anywhere. With an industry-leading number of mobile and tablet commerce site deployments, Unbound offers a deep API-integration approach, along with selectively applied responsive design technology for certain, key elements of the consumer experience. Unbound Commerce also delivers integrated tablet commerce, social commerce stores for Facebook, in-store kiosk commerce, as well as commerce-enabled iPhone and Android applications. For additional information, please visit us http://www.UnboundCommerce.com.
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