March 21, 2009
Start of NCAA tournament a ratings draw
The start of the NCAA men's basketball tournament drew an average of 9.5 million U.S viewers for CBS, ratings show.
The Hollywood Reporter said Friday that official start of the March Madness tournament Thursday helped CBS earn a 3.5 preliminary rating among adults ages 18 to 49.
The ratings for the tournament's initial broadcast marked a nearly 8 Opercent increase compared with last year's figures.
The ratings for the network's live tournament coverage enabled CBS to tie ABC in the vital viewer demographic as the rival network offered episodes of
Grey's Anatomy and
Betty drew 7.6 million viewers and a 2.1 rating among viewers 18-49 for ABC, while
Anatomy gathered 14.4 million along with a 4.9 rating and
Practice earned 10 million and a 3.6 rating.
Fox came in third on the night behind ABC and CBS thanks to
Hell's Kitchen, the Reporter said. NBC came in on Fox's heels with
My Name is Earl,
ER and two episodes of