Tiger Woods Could Have Benefited from Better Personality Packaging
NEW YORK, Dec. 8 /PRNewswire/ — Professor Vincent Presti, CEO of I Wanna Be On, Inc., the pioneering social research network for celebrity-seekers, is closely following the recent media “scrutiny” of Tiger Woods and his celebrity golfer image.
“Events surrounding Tiger’s personal life are tragic on so many levels,” according to Professor Presti, “but they contain an invaluable lesson for how a celebrity should brand an image that contains sufficient elasticity for these types of personal foibles.”
In light of the Tiger Woods news phenomena, Professor Presti believes sponsors and advertisers behind a particular “celebrity franchise”, like Tiger Woods, will now spend more time getting to know their talent and the risks associated with their investments in a particular media.
I Wanna Be OnÃ‚® has recently developed a ground-breaking consulting service, Personality Packaging, that packages an individual’s strengths, creative ambitions, and ordinary circumstances with potential media outlets for creative exercises in self-expression.
“After Tiger Woods,” Professor Presti opines, “I anticipate that our Personality Packaging consulting services, especially for high-profile clients, will now include some form of due diligence to identify potential issues between personal lives and public images so that we can develop a media image with sufficient elasticity to withstand unintended disclosures.”
Professor Presti anticipates that the Tiger Woods “media scrutiny” will have far reaching effects for all aspects of our celebrity culture. “It appears that the public wants or expects complete transparency between a celebrity’s personal life and public image. This could significantly discourage other individuals to achieve professional excellence, like Tiger Woods, and reap the proper awards for their talent.”
About the Company
Founded in 2006, I Wanna Be OnÃ‚® is a pioneering empowerment media organization. Our first-look deal with CBS Eye Two Productions to develop legal-themed reality programming evolved into an Internet media enterprise focused on helping individuals and businesses improve their ordinary routines through imaginative, problem-solving exercises.
Professor Vincent Presti, Founder and CEO, was a former associate at Wilson Sonsini in Palo Alto and Director of Business Operations at Roundabout Theatre Company in New York City.
SOURCE I Wanna Be On