September 2, 2010

Smartphone App Allows Nevada Gamblers To Place Bets

People who enjoy gambling on their favorite sports team are in luck in the US state of Nevada, as the first-ever legal gambling application for BlackBerry smartphones is being launched for the start of the NFL regular season.

The app will only work in Nevada, the only state where sports gambling is legal, but the advanced technology will let visitors from other states easily place bets while visiting the Silver State, even if they are not in a casino.

The app, being launched by American Wagering Inc., will be available for BlackBerry devices just in time for the college football and NFL regular season. The company, which operates numerous sports books throughout Nevada, plans to launch new apps for iPhones, Droids, and Windows-based phones in the near future.

American Wagering chief executive Vic Salerno told the Associated Press (AP): "We've reinvented the company entirely."

Salerno said it took more than a year to develop the app and get it approved by Nevada gambling officials. Each version for other operating systems will require additional approval from the Nevada Gaming Control Board, which will closely analyze their security systems and other features.

The application will require gamblers to appear at a sports book in person only once, when first creating an account with any one of the nearly 60 Leroy's Horse and Sports Place locations.

This allows the company to verify a person's age and set up their account to one specific phone. Whenever the person logs into the system afterwards, a combination of GPS and cell tower coordinates verify he or she is within Nevada's borders before allowing the bet to be placed.

Making sports bets through phones isn't anything new in Nevada, John English, senior VP of business development with the company, told AP. A beeper system lets gamblers call in bets as long as they are within the range of the call tower. The beeper system works by sending a code to verify that the caller's position is within legal limits.


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